APAA is an animal welfare organisation dedicated to promoting the well-being of farm animals, companion animals and wildlife across Africa.
We started working on this project from the ground up by rebranding the company and developing a logo, brand guidelines, and a new website design.
We designed the logo, images and iconography used on the newly designed website. We also developed brand guidelines to help APAA maintain a consistent look and feel across all their engagement touch-points to build a memorable brand.
We designed merchandise for the APAA team: polo shirts, t-shirts, etc.
Using our digital consumer intelligence, we developed a content marketing plan to grow their online community. We handle their social media community management and email marketing.
Being a new player, we need to get the word out about this new and exciting NGO. We designed content that we pushed on social media.