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APAA is an animal welfare organisation dedicated to promoting the well-being of farm animals, companion animals and wildlife across Africa.

PROJECT DURATION

Ongoing

 

THE BRIEF

We started working on this project from the ground up by rebranding the company and developing a logo, brand guidelines, and a new website design.

OUR SOLUTION

Graphic Design

We designed the logo, images and iconography used on the newly designed website. We also developed brand guidelines to help APAA maintain a consistent look and feel across all their engagement touch-points to build a memorable brand.

We designed merchandise for the APAA team: polo shirts, t-shirts, etc.

Content Marketing

Using our digital consumer intelligence, we developed a content marketing plan to grow their online community. We handle their social media community management and email marketing.

Social Media

Being a new player, we need to get the word out about this new and exciting NGO. We designed content that we pushed on social media.