Beauty Click is a leading innovative e-commerce business in the East African Beauty Space. Their online store was opened in 2016 and since then, they have become a preferred beauty destination for thousands of customers throughout Kenya.
We were brought in to support the Beauty Click team in developing an engaging content marketing plan to support their growth strategy.
Through extensive market research and digital consumer intelligence, we developed a content strategy to help them achieve their marketing and business goals. We did this by defining the audience(s) that will influence their strategy, a content framework, a creative direction, a content publishing plan and performance measurements and KPIs to track performance.
Using our digital consumer intelligence, we developed a content marketing plan to grow their online community. We implemented and optimised their paid and organic social media plans as well as their chat marketing.