Beauty Click is a leading innovative e-commerce business in the East African Beauty Space. Their online store was opened in 2016 and since then, they have become a preferred beauty destination for thousands of customers throughout Kenya.
We were tasked to developed a robust organic content marketing plan to grow their online community, target ideal customers, drive more relevant traffic to there website and deliver more value than the competition
Through extensive market research, we developed a brand strategy to help them achieve their marketing and business goals by defining the audience(s) that will influence the strategy, content framework, creative direction, content publishing plan and performance measurement and KPIs such as sales uplift after a campaign
Using our digital consumer intelligence, we developed a content marketing plan to grow their online community. We handle their social media community management and email marketing.