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6 days ago
4 min

Effective influencer marketing: What it is and why it works

Buyers are more and more influenced to make purchase decisions by influencers. Find out what influencer marketing is and how to do it.

22 viewsWrite a comment

5 benefits of Pinterest for Business to your content marketing strategy

Catherine Mungai

Jul 29
4 min

5 benefits of Pinterest for Business to your content marketing strategy

Several businesses are yet to tap into the potential of Pinterest for Business. Find out what benefits you can leverage from this platform.

37 viewsWrite a comment

Lorraine A

Jul 21
4 min

Search listening and social listening: How to leverage these insights to grow your brand.

Google is top visited site in Kenya and the world. Find out how can businesses use insights from Google searches to grow their brands.

42 viewsWrite a comment

Understanding new consumer segments- how to communicate to consumers in the new normal

Qallann Marketing

Jul 7
4 min

Understanding new consumer segments- how to communicate to consumers in the new normal

Find out the new consumer segments emerging from the pandemic and how you can effectively communicate to your target customer.

34 viewsWrite a comment

E-commerce on social media: Will social media shops overtake e-commerce sites?

Qallann Marketing

Jul 1
4 min

E-commerce on social media: Will social media shops overtake e-commerce sites?

With new e-commerce features from Facebook, businesses can now set up shops from their pages. How can this move be beneficial to you?

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Why virtual events are effective for now and the future

Qallann Marketing

Jun 24
4 min

Why virtual events are effective for now and the future

Even with the lack of face to face interactions, virtual events can still bring value to your business.

29 viewsWrite a comment

Qallann Marketing

Jun 10
3 min

Grow your blog in 8 easy steps

With billions of websites online, it takes a little more than great writing to get your blog discovered.

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6 marketing tips for restaurants and bars in the new normal

Qallann Marketing

Apr 27
4 min

6 marketing tips for restaurants and bars in the new normal

Dining experiences are now limited to just take-aways. Find out how you can pivot your restaurant to the changing times.

37 viewsWrite a comment

7 ways to create engaging Mother's & Father's Day e-campaigns in a time of social distancing

Qallann Marketing

Apr 21
3 min

7 ways to create engaging Mother's & Father's Day e-campaigns in a time of social distancing

The maternal and paternal bond will still be celebrated. How can you make build a winning campaign with social distancing constraints?

44 viewsWrite a comment

Is your service irrelevant or has your customer changed?

Qallann Marketing

Apr 16
3 min

Is your service irrelevant or has your customer changed?

Businesses need to understand how their customer's values have changed in order to adapt to the changes caused by coronavirus.

52 viewsWrite a comment

Qallann Marketing

Mar 11
3 min

Hashtags - Where did they come from and why they're useful to your brand

Hashtags have become an online indispensable tool. But did you know the original version of Twitter did not support hashtags? Read more.

45 viewsWrite a comment

Lorraine A

Jan 24
3 min

I agree to the terms and conditions...

It's only until recently that many Kenyans actually thought about what it means to check that box before signing up to an application or ...

32 viewsWrite a comment

How is your customer service growing with your business?

Qallann Marketing

Sep 30, 2019
2 min

How is your customer service growing with your business?

Consumers know and understand that behind brands are humans, and humans make mistakes. All consumers want and value transparency.

24 viewsWrite a comment

Qallann Marketing

Aug 26, 2019
2 min

Marketing in a digital world...

If digital is not a part of your strategy, then surely you are not that interested in intentionally staying in or growing your business.

35 viewsWrite a comment

How to do social media marketing for beginners.

Qallann Marketing

Jun 21, 2019
2 min

How to do social media marketing for beginners.

Here are the 6 things you need to know about marketing on social media.

45 viewsWrite a comment

Optimize your marketing to reach customers where they are

Lorraine A

Jun 9, 2019
2 min

Optimize your marketing to reach customers where they are

How do you optimize your marketing to reach your audience on the devices they use the most?

27 viewsWrite a comment

Is data replacing creativity in marketing?

Qallann Marketing

Jun 1, 2019
1 min

Is data replacing creativity in marketing?

It has always been assumed that marketing is all about art and creativity; and that marketers are creative professionals that imagine ide...

14 viewsWrite a comment

Lorraine A

May 21, 2019
3 min

Let Data Lead The Way

Without data leading the way, everything is an opinion. The beginning of every campaign should begin with the validation of assumptions...

19 viewsWrite a comment

Artificial Intelligence (AI) vs. Emotional Intelligence.

Lorraine A

Apr 22, 2019
2 min

Artificial Intelligence (AI) vs. Emotional Intelligence.

Content marketing is the future of marketing. Content is continually becoming a focus and priority area for businesses in a bid to connec...

20 viewsWrite a comment

Lorraine A

Apr 14, 2019
3 min

Marketing in regulated industries

How do you market your business without using paid advertising? Read about it here.

18 viewsWrite a comment

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