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Emotional marketing: What can you learn from how major brands utilise emotional messages

Catherine Mungai

Nov 18, 2020
6 min

Emotional marketing: What can you learn from how major brands utilise emotional messages

Find out what lessons you can draw from how major brands leverage emotional marketing.

38 views0 comments

Designing sure-shot Black Friday & Cyber Monday campaigns

Amal Alrehaili

Oct 28, 2020
5 min

Designing sure-shot Black Friday & Cyber Monday campaigns

Find out which strategies will help you create successful Black Friday and Cyber Monday holiday campaigns this year.

27 views0 comments

Podcast Advertising: Why you should consider adding podcasts in your content marketing strategy

Qallann Marketing

Oct 21, 2020
3 min

Podcast Advertising: Why you should consider adding podcasts in your content marketing strategy

Find out how podcast advertising can move the needle in your marketing mix as well as key considerations before doing so.

34 views0 comments

Effective influencer marketing: What it is and why it works

Qallann Marketing

Oct 14, 2020
4 min

Effective influencer marketing: What it is and why it works

Buyers are more and more influenced to make purchase decisions by influencers. Find out what influencer marketing is and how to do it.

45 views0 comments

5 benefits of Pinterest for Business to your content marketing strategy

Catherine Mungai

Jul 29, 2020
4 min

5 benefits of Pinterest for Business to your content marketing strategy

Several businesses are yet to tap into the potential of Pinterest for Business. Find out what benefits you can leverage from this platform.

41 views0 comments

Lorraine A

Jul 21, 2020
3 min

Search listening and social listening: How to leverage these insights to grow your brand.

Google is top visited site in Kenya and the world. Find out how can businesses use insights from Google searches to grow their brands.

70 views0 comments

Understanding new consumer segments- how to communicate to consumers in the new normal

Qallann Marketing

Jul 7, 2020
3 min

Understanding new consumer segments- how to communicate to consumers in the new normal

Find out the new consumer segments emerging from the pandemic and how you can effectively communicate to your target customer.

46 views0 comments

E-commerce on social media: Will social media shops overtake e-commerce sites?

Qallann Marketing

Jul 1, 2020
4 min

E-commerce on social media: Will social media shops overtake e-commerce sites?

With new e-commerce features from Facebook, businesses can now set up shops from their pages. How can this move be beneficial to you?

52 views0 comments

Why virtual events are effective for now and the future

Qallann Marketing

Jun 24, 2020
4 min

Why virtual events are effective for now and the future

Even with the lack of face to face interactions, virtual events can still bring value to your business.

30 views0 comments

Qallann Marketing

Jun 10, 2020
3 min

Grow your blog in 8 easy steps

With billions of websites online, it takes a little more than great writing to get your blog discovered.

58 views0 comments

7 ways to create engaging Mother's & Father's Day e-campaigns in a time of social distancing

Qallann Marketing

Apr 21, 2020
3 min

7 ways to create engaging Mother's & Father's Day e-campaigns in a time of social distancing

The maternal and paternal bond will still be celebrated. How can you make build a winning campaign with social distancing constraints?

49 views0 comments

Is your service irrelevant or has your customer changed?

Qallann Marketing

Apr 16, 2020
3 min

Is your service irrelevant or has your customer changed?

Businesses need to understand how their customer's values have changed in order to adapt to the changes caused by coronavirus.

58 views0 comments

Qallann Marketing

Mar 11, 2020
3 min

Hashtags - Where did they come from and why they're useful to your brand

Hashtags have become an online indispensable tool. But did you know the original version of Twitter did not support hashtags? Read more.

46 views0 comments

Lorraine A

Jan 24, 2020
3 min

I agree to the terms and conditions...

It's only until recently that many Kenyans actually thought about what it means to check that box before signing up to an application or ...

32 views0 comments

How is your customer service growing with your business?

Qallann Marketing

Sep 30, 2019
2 min

How is your customer service growing with your business?

Consumers know and understand that behind brands are humans, and humans make mistakes. All consumers want and value transparency.

24 views0 comments

Qallann Marketing

Aug 26, 2019
2 min

Marketing in a digital world...

If digital is not a part of your strategy, then surely you are not that interested in intentionally staying in or growing your business.

38 views0 comments

Optimize your marketing to reach customers where they are

Lorraine A

Jun 9, 2019
2 min

Optimize your marketing to reach customers where they are

How do you optimize your marketing to reach your audience on the devices they use the most?

27 views0 comments

Is data replacing creativity in marketing?

Qallann Marketing

Jun 1, 2019
1 min

Is data replacing creativity in marketing?

It has always been assumed that marketing is all about art and creativity; and that marketers are creative professionals that imagine ide...

14 views0 comments

Lorraine A

May 21, 2019
3 min

Let Data Lead The Way

Without data leading the way, everything is an opinion. The beginning of every campaign should begin with the validation of assumptions...

20 views0 comments

Artificial Intelligence (AI) vs. Emotional Intelligence.

Lorraine A

Apr 22, 2019
2 min

Artificial Intelligence (AI) vs. Emotional Intelligence.

Content marketing is the future of marketing. Content is continually becoming a focus and priority area for businesses in a bid to connec...

20 views0 comments

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