Qallann Marketing Agency

Dining experiences are now limited to just take-aways. Find out how you can pivot your restaurant to the changing times.

The maternal and paternal bond will still be celebrated. How can you make build a winning campaign with social distancing constraints?

Businesses need to understand how their customer's values have changed in order to adapt to the changes caused by coronavirus.

Hashtags have become an online indispensable tool. But did you know the original version of Twitter did not support hashtags? Read more.

It's only until recently that many Kenyans actually thought about what it means to check that box before signing up to an application or subscribing. Even th...

Consumers know and understand that behind brands are humans, and humans make mistakes. All consumers want and value transparency.

If digital is not a part of your strategy, then surely you are not that interested in intentionally staying in or growing your business.

Here are the 6 things you need to know about marketing on social media.

How do you optimize your marketing to reach your audience on the devices they use the most?

It has always been assumed that marketing is all about art and creativity; and that marketers are creative professionals that imagine ideas to help create tr...

Without data leading the way, everything is an opinion. The beginning of every campaign should begin with the validation of assumptions...

Content marketing is the future of marketing. Content is continually becoming a focus and priority area for businesses in a bid to connect with their audienc...

Brands and businesses have logos of different colours. While there is a science to picking brand colours and shop/window colours, brand owners pick colours f...

Pranking your clients may sometimes feel like the worst decision you could make as a business. However, it can be a very good marketing strategy when execute...

In my business meetings, to review ad success, I wouldn't have impressions as a measure of digital marketing prowess; just a light talking point. It is too e...

The holiday season is approaching. All year long, you have been building trust among your consumers through social media and any other forms of consumer enga...

Imagine if there was a way to know what people are saying about you, your brands, your products, your company... wouldn't you use this information to do thin...

We have now moved away from the internet age to the data age. Business are and should be collecting as much data as they can to elevate their consumers' expe...

The entrepreneurship bug has a bitten a lot of people today. Many people are thinking of new ways to supplement their income. Everyone wants to trade a produ...

With the growth of social media, search engines and really, internet and internet usage, everyone has access to content of all forms at the click of a button...