Some projects we've worked on
We've worked on some very exciting projects in different industries.
KAZI is a start-up company based in Kenya. The team developed an app that connects small business owners in the informal sector to potential clients.
What we did
Through extensive market research, we developed a plan to launch the app in Kenya and onboard service providers and users.
We also set the team up with the right marketing tech stack to help them achieve their marketing and business goals.
We developed brand guidelines to help the KAZI maintain a consistent look and feel across all their engagement touch-points to build a memorable brand.
We designed merchandise for the KAZI team: sweatshirts, t-shirts and face masks.
We also designed ads and social media graphic visuals for their different engagement platforms.
Digital Consumer Intelligence
We needed to make sure we supported the KAZI team so that they released a product at the right time communicating the right message to get them the results they desired. Through search listening and social listening, we were able to identify the best time to launch the app and develop the right messaging to support their goals.
Using our digital consumer intelligence, we developed a content marketing plan to grow their online community. He handled their social media community management and email marketing.
Media Buying - Social Media and Search Engine Marketing
Being a new player, we need to get the word out about this new and exciting app. We designed ads that we pushed on social media and through search engines.
World Animal Protection
World Animal Protection is a Non Governmental Organisation with its headquarters in the UK and an African regional office based in Nairobi Kenya. Their vision is a world where animals live free from suffering - together we can move the world for animals.
The World Animal Protection team onboarded our agency to support the launch of their PrepVet Online Course in the Africa region. The course would see animal health professionals and caregivers signing up for it and receiving certification for the same.
What we did
We designed marketing collateral to promote the launch of the PrepVet course on social media, as well as graphic visuals for their different engagement platforms. We also designed banners and notebooks.
We edited animated explainer videos used in public education.
Video Live Streaming
We shot a LIVE video of the webinar that announced and elaborated the PrepVet course and the benefits to those that undertake it.
Using our digital consumer intelligence, we developed content for social media posts to be used in amplifying the launch of the course and get their target audience to sign up for their webinar.
Nairobi City Water & Sewerage Company
Nairobi City Water & Sewerage Company is the largest utility company in Kenya. Their mandate is to provide and manage water and sewerage services in Nairobi County, and provide clean water to the county residents.
Qallann Marketing Agency was commissioned by Water and Sanitation
for the Urban Poor (WSUP) to build a website and chatbot for Nairobi City Water & Sewerage Company (NCWSC/ Nairobi Water). This move was aimed at increasing the ease of customers getting information.
What we did
We designed images and iconography used on the newly designed website. We also redesigned their internal news-watch magazine look & feel.
Website Design & Development
We redesigned and redeveloped the existing website on a different content management system. The new website was more modern and had a more user-friendly interface with consumers being able to find what they are looking for with much more ease.
Search Engine Optimisation powered by Digital Consumer Intelligence
Before the new website build, information that Nairobi Water consumers searched eg how to pay your water bill, was answered by results from other content creators and domains. We updated the website with the right content: information that searchers and customers wanted to know.
We also optimised the technical elements of the website build to ensure that we had an all-round optimised site for both desktop and mobile.
Using our digital consumer intelligence, we developed content for the website that reflected what consumers wanted to know as well as what Nairobi Water needed to communicate.
Once again, utilising insights from digital intelligence and customer service reports, we created a customers service Facebook Messenger chatbot. The chatbot is designed to increase self service and get both website visitors and customers to a solution quickly and easily.