Kazi App is a fintech start-up company based in Kenya. The Kazi App team developed an app that connects small business owners in the informal sector to potential clients, and vice versa.
We were tasked to develop and implement a robust content marketing strategy to grow their community and user base.
To achieve this objective, we begun by defining the brand identity. Together with the client, we co-created the look and feel for the brand, developing on what they initially had. We carried this forward in the branded merchandise, social media content, and other marketing collateral that we designed and printed for their brand.