Qallann Marketing Agency
CASE STUDY
Discover the power of Intentional Marketing - through our client success stories.
Client Overview
Mentaru Wellness is a newly established mental health and wellness counselling service located in the heart of the city. The company's primary objective is to provide quality mental health services to the community, promoting self-awareness and helping individuals improve their mental health and well-being.
Objective
Mentaru Wellness approached our design agency to create a visual identity for their brand, including a logo, business cards, office stationery, and a website landing page. The client wanted the visual identity to reflect their mission and values, which is to provide a friendly, welcoming, and compassionate environment for those seeking mental health counselling services.
Research and Analysis
Before diving into the design process, we conducted thorough research and analysis of the client's market and competitors. We studied the existing brands in the mental health industry and looked for ways to make Mentaru Wellness stand out. We also analyzed the color psychology and typography that would best reflect the brand's values, which were professionalism, friendliness, and compassion.
Design Process
Based on our research and analysis, we started the design process by creating several initial concepts for the Mentaru Wellness logo. The chosen logo symbolised mental clarity and emotional stability, which is essential in mental health and wellness. The colour palette used was a combination of soft pastel shades, which conveyed the brand's friendly and welcoming vibe.
We then created business cards, office stationery, and a landing page for the Mentaru Wellness website. The business cards and office stationery utilized the same colour palette and typography as the logo to ensure consistency across all brand assets.
The landing page design used illustrations and typography that conveyed the brand's mission and values. It featured a simple yet elegant design that emphasized the welcoming and friendly nature of Mentaru Wellness.
Outcome
The final visual identity we created for Mentaru Wellness was a success. The logo and brand assets we created conveyed the brand's message and values perfectly, and the landing page design was visually appealing and informational. The client was happy with the result, and the visual identity has helped Mentaru Wellness establish itself as a reliable mental health and wellness counselling service in the community.
