2018 to date
KAZI is a start-up company based in Kenya. The team developed an app that connects small business owners in the informal sector to potential clients.
Through extensive market research, we developed a plan to launch the app in Kenya and onboard service providers and users.
We also set the team up with the right marketing tech stack to help them achieve their marketing and business goals.
We developed brand guidelines to help the KAZI maintain a consistent look and feel across all their engagement touch-points to build a memorable brand.
We designed merchandise for the KAZI team: sweatshirts, t-shirts and face masks.
We also designed ads and social media graphic visuals for their different engagement platforms.