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CASE STUDY

Discover the power of Intentional Marketing - through our client success stories.

World Animal Protection Logo

Client Overview

World Animal Protection is a global NGO with a mission to end animal cruelty and promote animal welfare worldwide. With its African regional office based in Nairobi, Kenya, the organisation aims to raise awareness and educate people about animal welfare issues.

Objective

World Animal Protection approached Qallann Marketing Agency to launch a new online course, aimed at educating people about animal welfare issues and ways to prevent animal cruelty. The agency was tasked with delivering a live-streamed webinar, promoting the course, and editing explainer videos to enhance the course's learning experience.

Research and Analysis

Before beginning the campaign, Qallann Marketing Agency conducted extensive research to understand the target audience, which included veterinary professionals, farmers, animal welfare advocates, animal lovers, and those interested in animal welfare issues. The agency also analysed previous campaigns by World Animal Protection to understand the best messaging and channels for the new course launch.

Design Process

Based on our research, Qallann Marketing Agency developed a custom marketing strategy to promote the new online course. The agency created a live-streamed webinar presented by their staff delivered on Zoom and streamed to Facebook and YouTube LIVE simultaneously. The agency also edited their explainer videos to enhance the learning experience for course participants. The video content was optimised for social media platforms, including Facebook, Twitter, and YouTube, to reach a wider audience.

Outcome

The campaign was a success, with the live-streamed webinar attracting a large number of viewers and generating a high level of engagement. The explainer videos were well received and helped to enhance the course's learning experience. The social media promotion generated high levels of brand awareness and reached a wide audience of animal welfare enthusiasts across Africa. The launch of the new online course was a success, and World Animal Protection was able to educate more people about animal disaster preparedness and management.