This isn’t a marketing course. It’s a leadership recalibration. Most fractional CMOs think their job is to come in, audit the brand, fix the funnel, and optimise performance. That’s part of it. But if you’ve been in the room long enough, you know the real challenges aren’t in the tech stack or campaign plan—they’re in the conversation that’s not being had. This course is for senior marketers, consultants and fractional CMOs working with founder-led businesses across Africa—people navigating survival, scarcity, family pressure, burnout, and brutal market conditions. Inside these rooms, strategy doesn’t land unless there’s trust. Feedback doesn’t stick unless it’s safe. And leadership without authority? That’s the real job. You’ll learn how to: • Build trust quickly with overwhelmed, under-resourced founders • Listen for what’s not being said, and ask questions that shift the room • Give feedback that builds, not breaks, relationships • Align strategy to values—not just numbers • Lead without needing control, charisma, or a formal title This isn’t soft skills theatre. It’s about building a presence that steadies the room and earns long-term belief, not just short-term buy-in. You won’t just learn a method. You’ll shift your identity. You’ll leave this course better equipped to lead—not by doing more, but by showing up with clarity, care, and courage. Because clients don’t just remember the smartest person in the room. They remember the one who helped them breathe again. ___ 5 Core Modules + Bonus + Workbooks + Tools