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Content Marketing

Content is everything when it comes to marketing online. It's what will put you on the map and get people interested in your products, services or brand. It builds communities, inspires people, entertains people and so much more.

We don't create more stuff on the internet, we achieve goals.

What is Content Marketing?


Content marketing is a strategic process that involves planning, developing and sharing content to a specific target audience. This form of marketing takes the approach of attracting customers by providing relevant and valuable content rather than just pitching products or services.




Why is content marketing important for your business?


Content marketing helps your business establish trust with your audience and ultimately influence their decision-making. It’s a way of telling your audience why they should be interested in your brand and how it will cater to their needs. Some of the benefits of content marketing include; higher conversions, increased sales, customer loyalty, cost savings etc.




How does content marketing differ from traditional marketing?


Traditional marketing uses outbound marketing strategies where companies or marketers reach out to their audience wherever and whenever they wish to. Examples include TV ads, print ads, radio ads, billboards, direct mail etc. On the other hand, content marketing is a type of inbound marketing strategy in which the goal is to attract an audience by creating and publishing tailored content. Essentially, traditional marketing is interruptive while content marketing is permissive. While traditional marketing may have the advantage of a wide reach, it’s also costly and hard to measure. Additionally, outbound marketing strategies aren’t as effective in this day and age.




Is content marketing the same as digital marketing?


Content marketing and digital marketing are related yet distinct strategies. Digital marketing encompasses all online marketing efforts such as Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, email etc. And while content marketing can be viewed as a subset of digital marketing, it’s also possible to have offline content marketing strategies. Another way of looking at it could be content marketing is a way of making digital marketing channels more effective through the production of valuable content.





Our Content Pillars 

We create content that cuts through all the noise. Our creativity is powered by data and insights making your brand stand out.

Content marketing offers

Content comes in different formats. We have something for you.

BLOGGING

Blogging is a popular form of content marketing especially for smaller businesses. Done right, blogs drive traffic to your website, improve your SEO and can work well when on a limited budget with the right research. Our blog-writing abilities vary from educational, product and service related or customer related content. We use carefully researched key-words and phrases to support your inbound marketing strategy.  

Content marketing offers

Content comes in different formats. We have something for you.

VIDEO MARKETING

Video content marketing is the use of videos to promote your business or products and services. Video content consumption is growing year on year on different platforms. We help you create and distribute video content that attracts, entertains, educates and converts potential customers and qualified leads. Our videography expertise range from live videos to animated videos and can be used on websites, social media platforms and television.

Content marketing offers

Content comes in different formats. We have something for you.

COPYWRITING

Copy writing is the art and science of writing for marketing purposes, designed to get your readers to take a specific action. The product of copywriting is referred to as copy. We write copy for ads, blogs, website pages , social media, e-mail marketing, brochures, newsletters and other promotional material. Our digital copy is SEO-friendly and backed by extensive research. 

Content marketing offers

Content comes in different formats. We have something for you.

SOCIAL MEDIA MANAGEMENT

Social media management is the use of social media platforms to generate interest in your business and products through creating and publishing content. Social media strategies not only consider the target audience when tailoring content, but also which platform is to be used. We develop content (video, copy and graphic design visuals) for distribution on the most popular social media platforms. These include Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Snapchat and Pinterest.

Content marketing offers

Content comes in different formats. We have something for you.

CHATBOT MARKETING

Chatbot marketing is a form of marketing automation in which chatbots are used to engage with customers on a website, application or even social media. Chatbot marketing is a cost saving strategy for customer service. Not only can chatbots be used to respond to users, but they can also be used to start conversations convert leads to customers. We build Facebook Messenger Chatbots and website chatbots allowing you to nurture your leads and grow your lists. 

Content marketing offers

Content comes in different formats. We have something for you.

MARKETING TO SUBSCRIPTION LISTS

We help you grow your subscribers' lists. We also design and send commercial message to your subscriber's list, using email marketing and/or your Facebook Messenger lists. Every message sent to a potential or current customer is designed to attract, educate and/or convert.

Content marketing offers

Content comes in different formats. We have something for you.

DIGITAL ADVERTISING

We determine the most effective content for advertising campaigns and pair them with suitable digital distribution channels for your brand that will increase your brand's visibility to the right audience. 

Content marketing offers

Content comes in different formats. We have something for you.

CONTENT ANALYTICS

If you can't measure, you can't improve. We monitor and track the effectiveness of the different pieces of content on different channels in order to make it more relevant to your audience and drive the attainment of your goals. 

Pair your content marketing with other services

Use an integrated approach to your content marketing by pairing it with other services.

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© 2018-2020 by QALLANN MARKETING AGENCY.

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