Qallann Marketing Agency
Email Marketing
Emails aren’t just the digital version of junk mail—they’re a tool for connecting with your audience, building loyalty, and driving sales. At Qallann Marketing Agency, we transform your email list into a thriving community with campaigns that resonate, engage, and convert. Whether you’re nurturing leads, promoting products, or strengthening your brand voice, our email marketing services ensure your message lands right where it should—your customer’s inbox, not the spam folder.
Why Email Marketing is Important
Email marketing is one of the most cost-effective marketing channels, boasting an impressive ROI of $36 for every $1 spent. But it’s not just about sending a bunch of emails and hoping for the best. Effective email marketing requires strategy, creativity, and data-driven insights. Here’s why it’s crucial for your business:
Direct Communication
Communicate directly with your audience in a personalised way that other channels can’t match. Whether it’s updates, offers, or nurturing messages, you’re in your audience’s inbox—where their attention is focused.
Segmentation and Targeting
Use data to segment your audience and send highly targeted messages that resonate with different customer segments, improving open rates and engagement.
Measurable Results
Track open rates, click-through rates, and conversions to understand what works and continuously optimise your strategy.
Customer Retention and Loyalty
Strengthen relationships and keep your brand top-of-mind with regular, valuable content that your audience looks forward to receiving.
Boosting Sales and Conversions
Promote products, share discounts, or introduce new services with compelling calls-to-action that drive clicks and conversions.
Our Email Marketing Process
We take a strategic approach to email marketing, ensuring every campaign is crafted to meet your specific business goals. Here’s how we do it:
1
Discovery and Strategy Development
We start by understanding your business, audience, and objectives. Based on this, we create a tailored email marketing strategy that aligns with your brand voice and goals.
2
List Building and Segmentation
We help you grow your email list with high-quality leads and segment it into different groups to deliver more relevant content.
3
Content Creation and Design
Our copywriters and designers work together to craft engaging emails that are visually appealing and packed with compelling content.
4
Campaign Setup and Automation
We set up your email campaigns on your chosen platform, automating key messages like welcome sequences, abandoned cart emails, and post-purchase follow-ups.
5
Testing and Optimisation
We test different elements—subject lines, content, CTAs—to see what works best, using insights to continually improve your campaigns.
6
Reporting and Analysis
We provide detailed reports on campaign performance, including open rates, click-through rates, and conversions, along with actionable insights for future campaigns.
Complement your email marketing efforts with the following services for even greater impact:
Personalised Marketing
Use customer data to create highly targeted campaigns that make each recipient feel like your message was crafted just for them.
Landing Page Optimisation
Ensure your landing pages are set up to convert visitors into leads or customers, seamlessly connecting your email content to your website.
Email Marketing Starter Plan
75,000Ksh+Ksh 2,250 Payment Processing feeFor businesses looking to get started with email marketing.Valid for one month- Up to 4 campaigns/month
- List segmentation & basic automation
- Standard reporting & analytics
- Design & copy for 2 email templates
Email Marketing Growth Plan
150,000Ksh+Ksh 4,500 Payment Processing feeFor growing businesses looking to enhance their email marketing strategy.Valid for one month- Up to 8 campaigns/month
- Advanced segmentation & automation
- Detailed reporting & insights
- Design & copy for 4 email templates