Qallann Marketing Agency
Social Listening
Understanding your audience’s sentiments and perceptions is crucial for effective marketing. At Qallann Marketing Agency, our Social Listening service allows you to tap into the conversations surrounding your brand, competitors, and industry. By monitoring social media platforms and online discussions, we help you gain valuable insights that can inform your marketing strategies and enhance your brand’s reputation.
Why Social Listening is Important
Social Listening empowers you to understand what your audience is saying and feeling. It transforms raw data into actionable insights that can guide your decision-making. Here’s why this service is essential:
Brand Awareness:
Identify how your brand is perceived in real-time, helping you understand your market position.
Customer Insights:
Gain an in-depth understanding of customer needs, preferences, and pain points, allowing for tailored marketing strategies.
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Crisis Management:
Detect potential issues early to mitigate negative sentiment before it escalates, safeguarding your brand’s reputation.
Competitive Analysis:
Keep an eye on competitors by understanding their strengths and weaknesses through audience conversations.
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Trend Identification:
Spot emerging trends and topics that resonate with your audience, enabling you to adjust your content and campaigns effectively.
Our Social Listening Process
1
Discovery Call
We start with a consultation to understand your unique needs and objectives. This ensures our approach is tailored to your specific goals.
2
Listening & Monitoring
We utilise advanced tools to track mentions, keywords, and sentiment across various social media platforms and forums.
3
Data Analysis
Our team interprets the data, identifying key themes, trends, and sentiments to provide a comprehensive overview of your brand’s online presence.
4
Reporting
We deliver insightful reports that highlight key findings, actionable recommendations, and strategic insights for your marketing efforts.
5
Strategy Implementation
Based on our findings, we assist in developing strategies to enhance your engagement and optimize your brand’s messaging.
Our Social Listening Services Include:
Crisis Alerts
Real-time alerts for negative mentions, allowing you to respond swiftly and manage your brand’s reputation effectivel
Campaign Monitoring
Track the performance and reception of your marketing campaigns in real-time. Identify what’s resonating, spot any issues early, and adapt your strategy to maximise impact.
Social Listening Basic Plan
45,000Ksh+Ksh 1,350 Payment Processing feeIdeal for startups or small businesses looking to monitor brand mentions.Valid for one month- Brand Monitoring
- Monthly Sentiment Report
Social Listening Standard Package
90,000Ksh+Ksh 2,700 Payment Processing feeBest suited for mid-sized companies aiming to deepen customer insights and competitive analysis.Valid for one month- Everything in Basic
- Competitor Analysis
- Bi-weekly Insights Report
Social Listening Premium Package
150,000Ksh+Ksh 4,500 Payment Processing feeDesigned for larger organizations requiring comprehensive monitoring and proactive crisis management.Valid for one month- Everything in Standard
- Crisis Alerts
- Weekly Strategy Consultation