Qallann Marketing Agency
Search Listening
Understanding what your customers are actively searching for can be the difference between a marketing strategy that resonates and one that misses the mark. At Qallann Marketing Agency, our Search Listening service provides you with the insights you need to make informed decisions, tailor your content, and meet your audience’s needs more effectively.
Why is search listening important?
Traditional market research can only tell you so much. Search Listening goes deeper by analysing real-time search data, giving you a direct window into your customers’ thoughts and priorities. Here’s why it matters:
Direct Audience Insight
Understand what your audience is asking and looking for, enabling you to address their needs with precision.
Content & SEO Alignment
Use data-driven insights to align your content strategy with what your audience is actively searching for, increasing your visibility.
Trend Identification
Spot emerging interests and topics before they become mainstream, helping you stay relevant.
Competitive Analysis
Identify areas where competitors are missing out and position yourself more strategically.
Content & SEO Alignment:
Use data-driven insights to align your content strategy with what your audience is actively searching for, increasing your visibility.
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Trend Identification:
Spot emerging interests and topics before they become mainstream, helping you stay relevant.
Our Search Listening Process
1
Initial Strategy Session
We begin with a thorough discussion to understand your business goals and audience.
2
Data Collection
We use advanced tools to gather data on key search terms and topics related to your business.
3
Analysis & Insights
Our team analyses the data to uncover actionable insights, trends, and opportunities.
4
Strategy Implementation
We develop a tailored plan, including content recommendations and keyword strategies.
5
Ongoing Optimisation
We monitor performance and refine strategies based on real-time data and changing trends.
We leverage search listening for:
Market Research
In-depth research services to complement your understanding of the market and customer behaviour.
Our Tiered Pricing Plans
We offer flexible pricing plans based on your business size, requirements, and goals.
Search Listening Custom Plan
Best for larger organisations seeking comprehensive, ongoing insights.
Features:
• Customised keyword and topic research
• Weekly trend and performance reports
• Comprehensive competitor and market analysis
• Personalised strategy sessions
Custom pricing available upon request