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Qallann Marketing Academy's

Digital Marketing Course

Welcome to the Qallann Marketing Academy's Digital Marketing Course. We’re providing you with the knowledge and skills necessary to take advantage of the ever-growing space of digital marketing. Our course will provide you with a comprehensive understanding of the key areas of digital marketing, broken down into easily digestible modules

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By the end of the course, you will be equipped with the tools you need to unlock new business opportunities and take your marketing skills to the next level.


Module 1

Foundations of Digital Marketing

In Module 1, we’ll take you through the evolution and significance of digital marketing. You will also grasp core marketing principles and learn how to develop a winning marketing strategy.

  • The Digital Marketing Landscape: Understanding the evolution and significance of digital marketing in today's business world.
  • Key Marketing Concepts: Grasping core principles like marketing funnel/flywheel, target audience, branding, segmentation, and marketing channels.
  • Developing Your Marketing Strategy: Setting SMART goals, defining your brand voice, and creating a winning marketing framework.
  • Introduction to Digital Marketing Tools: Familiarity with essential platforms like Google Analytics, Google Search Console, and social media analytics.

Module 3

Content Marketing Mastery

Module 3 is where your content transforms from creation to resonance. Craft strategies, develop engaging content, and understand SEO for maximum visibility.

  • Content Strategy & Planning: Creating a content calendar aligned with your goals and target audience.
  • Content Creation Skills: Developing engaging blog posts, articles, social media content, email marketing campaigns, and video scripts.
  • SEO Optimisation: Understanding search engine algorithms and optimising your content for organic visibility.
  • Content Promotion & Distribution: Leveraging social media, email marketing, influencer marketing, and other channels to amplify your content reach.

Module 5

Pay-Per-Click (PPC) Advertising Demystified

Module 5 is all about paid advertising. We break down auction theory, keywords, and campaign budgeting, ensuring your investment yields maximum returns.

  • Understanding PPC Concepts: Grasping auction theory, keywords, ad groups, targeting options, and campaign budgeting.

  • Google Ads Platform Essentials: Mastering the Google Ads interface to create and manage search, display, and video ad campaigns.

  • Facebook Ads & Paid Social Strategies: Leveraging Facebook's powerful targeting options and ad formats to reach your ideal audience.

  • Landing Page Optimisation: Building high-converting landing pages to maximise ROI from your PPC campaigns.

Module 7

Data-Driven Marketing Decisions

Module 7 is your ticket to making informed choices. We examine analytics, identify key performance indicators, and teach you to convert complex data into compelling narratives.

  • Key Performance Indicators (KPIs): Identifying the right metrics to track progress and measure success for different marketing initiatives.

  • Understanding Google Analytics: Setting up your Google Analytics account, interpreting key reports, and utilising data to inform strategic decisions.

  • Advanced Tracking & Measurement: Implementing conversion tracking, UTM parameters, and other advanced analytics tools for comprehensive data insights.

  • Data-Driven Storytelling: Converting complex data into clear and compelling narratives for communicating your marketing achievements.

Bonus Module

 Case Studies & Industry Insights

But that's not all! Our Bonus Module lets you analyse real-world case studies, gain insights from industry experts, and build your brand while networking with fellow marketers.


So, get ready for the ultimate learning experience here at the Qallann Marketing Academy. Your journey to being a digital marketer is about to unfold and trust us, it's going to be one epic ride.

  • Analyse real-world case studies of successful digital marketing campaigns across various industries.

  • Get insights from industry experts and Q&A sessions with marketing professionals.

  • Develop your personal brand and network with fellow entrepreneurs and marketers.

Module 2

Understanding Your Audience

Moving seamlessly into Module 2, we tackle market research, guide you in creating detailed customer personas, and introduce segmentation and targeting strategies.

  • Market Research Techniques: Conducting quantitative and qualitative research to understand your target audience demographics, behaviors, and preferences.
  • Customer Persona Development: Building detailed profiles of your ideal customers to tailor your marketing messages and channels effectively.
  • Segmentation & Targeting Strategies: Segmenting your audience based on key factors and aligning your marketing efforts for maximum impact.

Module 4

Social Media Marketing Powerhouse

Ready to take on social media? Module 4 is your guide to effective strategies, understanding platforms, and building engaged communities.

  • Crafting Effective Social Media Strategies: Choosing the right platforms, setting objectives, and developing content calendars for each platform.

  • Mastering Facebook, Instagram, LinkedIn, and Twitter: Deep dive into organic and paid advertising strategies for each platform.

  • Building Thriving Online Communities: Utilising social media engagement strategies to foster loyalty and brand advocacy.

  • Social Media Analytics & Reporting: Monitoring performance, adjusting strategies, and demonstrating ROI from your social media efforts.

Module 6

Email Marketing for Engagement & Conversions

Discover email marketing for engagement and conversions in Module 6. Learn to build lists, develop compelling campaigns, and leverage automation for lead nurturing.

  • Building & Segmenting Email Lists: Growing your email audience through opt-in forms, lead magnets, and strategic partnerships.

  • Crafting Compelling Email Campaigns: Writing impactful email copy, designing engaging visuals, and utilising A/B testing for optimisation.

  • Automated Email Sequences: Setting up automated email workflows for customer onboarding, abandoned cart recovery, and lead nurturing.

  • Email Marketing Analytics & Reporting: Measuring campaign performance, identifying areas for improvement, and demonstrating email's contribution to revenue goals.

Module 8

Integrating & Measuring Multi-Channel Marketing

In Module 8, we bring everything together. Explore omnichannel strategies, learn marketing automation, and understand the true impact of your efforts through attribution modeling and reporting.

  • Omnichannel Marketing Strategies: Aligning your online and offline marketing efforts for a seamless brand experience.

  • Marketing Automation & Technology: Exploring marketing automation tools to streamline campaigns and personalise customer journeys.

  • Attribution Modeling & Reporting: Attributing conversions to the right touchpoints throughout the customer journey and showcasing the true impact of your marketing efforts.

  • The Future of Digital Marketing: Understanding emerging trends and technologies shaping the future of marketing and adapting your strategies accordingly.

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