• Ensure compliance with local laws and avoid penalties or legal trouble
• Build trust and meaningful connections with your audience by respecting their inbox
• Increase the effectiveness of your email marketing campaigns
• Enhance your reputation and credibility as a business
• Improve customer satisfaction by sending relevant and valuable content
• Reduce the risk of being marked as spam or misleading by spam filters
• Save time and resources by avoiding common mistakes in email marketing
• Increase the ROI of your email marketing campaigns by reaching more engaged and interested recipients
• Establish clear expectations for email frequency and content, reducing the likelihood of recipients unsubscribing
• Stay up-to-date with the latest best practices and regulations for email marketing in your region.

Facilitated by Lorraine A.