
Stephanie O
9 Oct 2024
In celebration of its 6th anniversary, Qallann Marketing Agency is introducing its Fractional CMO service to help businesses in Africa access top-tier marketing leadership at a fraction of the cost. Having successfully piloted the service across sectors like consulting, tech, NGO among others, Qallann aims to bridge the gap for businesses facing challenges like limited capital and business expertise. Read more on how this innovative service is set to support sustainable growth across the continent.
PRESS RELEASE
Nairobi, Kenya – October 9, 2024
Qallann Marketing Agency, a leading digital marketing and business strategy firm, is proud to announce the official launch of its Fractional CMO (Chief Marketing Officer) service. This innovative offering is designed to help growing businesses across Africa access high-level marketing expertise without the full-time cost of a senior marketing executive.
The launch comes as Qallann celebrates its 6th anniversary of transforming the marketing landscape in Africa. The agency has been piloting the Fractional CMO service with select clients with impressive results.
According to research, 80% of businesses in Africa fail within the first five years due to challenges such as lack of capital and business acumen (source). The Qallann Fractional CMO service aims to tackle this issue by providing businesses with strategic marketing leadership, enabling them to build strong brands and achieve sustainable growth, even in the face of limited resources.
“We’ve seen a gap in the market for experienced marketing leadership that can drive growth without the full-time commitment of a traditional CMO,” said Lorraine, Founder and CEO of Qallann Marketing Agency. “Our Fractional CMO service provides businesses with the strategic direction they need to succeed, whether they are looking to enter new markets, boost customer engagement, or refine their brand positioning.”
Supporting Business Success Across Diverse Sectors
One notable client, a new non-profit organisation focused on the protection of domestic and wildlife animals, partnered with Qallann’s Fractional CMO service to effectively communicate its mission and connect with potential donors. With strategic guidance and targeted campaigns led by Qallann, the organisation saw a significant increase in donor engagement and contributions, enabling it to expand its conservation efforts further.
“Working with Qallann transformed how we approach donor communication and engagement,” said Dr. Judy Kimaru from APAA. “Their strategic insights and support were instrumental in helping us achieve our mission.”
Why a Fractional CMO?
The Fractional CMO model offers businesses the opportunity to engage experienced marketing leaders on a part-time basis. This flexibility allows companies to benefit from senior-level marketing strategy, leadership, and execution at a fraction of the cost of a full-time executive. It’s an ideal solution for small to mid-sized businesses and non-profits that need high-level marketing expertise but may not have the resources to hire a full-time CMO.
A Vision for Business Growth in Africa
With the launch of this service, Qallann is positioning itself as a key player in supporting the growth and sustainability of African businesses. By providing tailored marketing leadership and strategic guidance, Qallann aims to empower businesses to overcome common challenges such as limited capital, talent gaps, and market uncertainty.
“We believe that every business, no matter its size, deserves access to top-notch marketing strategy and leadership,” added Lorraine. “Our Fractional CMO service is a step towards levelling the playing field and supporting the next generation of successful African businesses.”
About Qallann Marketing Agency
Founded in 2018, Qallann Marketing Agency is a Nairobi-based digital marketing firm dedicated to helping businesses in Africa achieve their growth potential. Offering a range of services including branding, digital strategy, and marketing automation, Qallann combines innovative marketing solutions with a deep understanding of the African business landscape.
For more information on Qallann Marketing Agency’s services or to learn more about the new Fractional CMO offering, please contact info@qallann.com.