A lead magnet is used to offer incentives to your potential customers in exchange for their contact information (e.g. emails). This checklist can help you keep track of which type of lead magnet you use, such as eBooks, videos, and reports, as well as other aspects such as the landing page you want it to redirect to. This is a zip file containing both an excel and pdf document.
Lead Magnets Checklist
This is .xls checklist and .pdf guide to filling it.