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How to Use the ROI Calculator for Marketing Campaigns: A Step-by-Step Guide

Understanding the return on investment (ROI) of your marketing campaigns is crucial for making informed decisions and maximising your business's profitability. Our ROI Calculator simplifies this process, allowing you to assess the effectiveness of your marketing efforts. This tool helps you evaluate the financial impact of your campaigns, enabling you to optimise your strategies and achieve better results.


Enter Campaign Expenses

Begin by entering the total expenses incurred during your marketing campaign in the "Total Campaign Expenses" field. Include all costs related to advertising, promotions, creative development, and any other expenses associated with the campaign.


Input Revenue Generated

Next, input the total revenue generated as a direct result of the campaign in the "Total Revenue Generated" field. This should include all sales, leads, or conversions attributed to the campaign.


Provide the Number of Leads Generated

If your campaign focused on lead generation, enter the total number of leads generated in the "Number of Leads Generated" field. This figure represents the number of potential customers your campaign successfully attracted.


Specify the Conversion Rate

In the "Conversion Rate (%)" field, enter the percentage of leads that were converted into actual sales or conversions. For example, if 10% of your leads resulted in sales, enter "10" in this field.


Click "Calculate ROI"

Once you've filled in the necessary fields, click the vibrant orange "Calculate ROI" button. The calculator will process the data and determine your ROI based on the inputs provided.


Interpret Your Result

After clicking the button, the calculator will display your ROI percentage. This number represents the return you've received on every dollar invested in your marketing campaign. A positive ROI indicates a profitable campaign, while a negative ROI suggests that your expenses exceeded your earnings.

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