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Digital Media Planning & Buying

We place your brand ads in front of the right online audience so that you achieve your brand goals. 

Get your ads in front of your target market.

We take time to understand who your target audience is and then determine which media combinations would be the most effective for your brand to achieve its desired goals and objectives. Whether it is awareness or conversion campaigns, we have a solution for you.

  • What is the goal of the Small Business Saturday Program?
    Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
  • What tools can I use for CXO?
    Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
  • What kind of support would Qallann give?
    We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
  • Will the business have to pay anything?
    We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
  • What are the requirements for the eligible partners?
    The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
  • Who can participate on behalf of the company?
    We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
  • How many times can you submit an entry?
    You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
  • When will you hear back from us?
    We will get in touch with the winning business within a month (or less) of the selection.

Pair your media planning with other services.

Get the best returns on your ads by pairing it with one or more of our services.

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Turn your ideas into magic....

Reach your audience today. We have different digital ad options available to you in order to get your brand to the heights it should go

01

SEARCH ENGINE MARKETING (SEM)

SEM results in Search Engine Results Pages (SERPs) with Ad tags when you search for something online. We bid, on your behalf, for specific keywords so that your brand appears at the top of relevant pages when searchers search for these keywords.

  • Pay per click (CPC) - Only pay when your ad gets clicked on 

  • Cost per Mille (CPM) - Pay for every 1000 impressions of your ad

02

DISPLAY ADVERTISING

Display ads are ads that are usually displayed on 3rd party websites. These are clickable ads in the form of images, mobile, text, banners, pop-ups and video ads. 

03

SOCIAL MEDIA MARKETING

These are ads served to people on social media platforms. We place ads on: Facebook; Instagram; Twitter; LinkedIn; YouTube.

With social media ads, your can build and nurture communities, generate leads, increase event attendance, promote your website  and get conversions, promote app installations, promote foot traffic to your physical location, and much more.

04

NATIVE ADVERTISING

These are ads that don't look like typical ads but visually match the look and feel of the content formats of the sites they are placed on. These ads are often placed on social media feeds or as recommended content on other websites.

05

REMARKETING

These are ads that are presented or retargeted to people who have previously interacted with your website or mobile app. This kind of advertising is available on most social networks, Google and other partner websites. 

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