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CONTENT MARKETING

Content is everything when it comes to marketing online. It's what will put you on the map and get people interested in your products, services or brand. It builds communities, inspires people, entertains people and so much more.

We don't create more stuff on the internet, we achieve goals.

  • What is the goal of the Small Business Saturday Program?
    Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
  • What tools can I use for CXO?
    Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
  • What kind of support would Qallann give?
    We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
  • Will the business have to pay anything?
    We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
  • What are the requirements for the eligible partners?
    The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
  • Who can participate on behalf of the company?
    We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
  • How many times can you submit an entry?
    You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
  • When will you hear back from us?
    We will get in touch with the winning business within a month (or less) of the selection.

Our Content Pillars 

We create content that cuts through all the noise. Our creativity is powered by data and insights making your brand stand out.

Content marketing offers

Content comes in different formats. We have something for you.

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BLOGGING

Blogging is a popular form of content marketing especially for smaller businesses. Done right, blogs drive traffic to your website, improve your SEO and can work well when on a limited budget with the right research. Our blog-writing abilities vary from educational, product and service related or customer related content. We use carefully researched key-words and phrases to support your inbound marketing strategy.

Content marketing offers

Content comes in different formats. We have something for you.

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VIDEO MARKETING

Video content marketing is the use of videos to promote your business or products and services. Video content consumption is growing year on year on different platforms. We help you create and distribute video content that attracts, entertains, educates and converts potential customers and qualified leads. Our videography expertise range from live videos to animated videos and can be used on websites, social media platforms and television.

Content marketing offers

Content comes in different formats. We have something for you.

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COPYWRITING

Copy writing is the art and science of writing for marketing purposes, designed to get your readers to take a specific action. The product of copywriting is referred to as copy. We write copy for ads, blogs, website pages , social media, e-mail marketing, brochures, newsletters and other promotional material. Our digital copy is SEO-friendly and backed by extensive research.

Content marketing offers

Content comes in different formats. We have something for you.

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SOCIAL MEDIA MANAGEMENT

Social media management is the use of social media platforms to generate interest in your business and products through creating and publishing content. Social media strategies not only consider the target audience when tailoring content, but also which platform is to be used. We develop content (video, copy and graphic design visuals) for distribution on the most popular social media platforms. These include Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Snapchat and Pinterest.

Content marketing offers

Content comes in different formats. We have something for you.

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CHATBOT MARKETING

Chatbot marketing is a form of marketing automation in which chatbots are used to engage with customers on a website, application or even social media. Chatbot marketing is a cost saving strategy for customer service. Not only can chatbots be used to respond to users, but they can also be used to start conversations convert leads to customers. We build Facebook Messenger Chatbots and website chatbots allowing you to nurture your leads and grow your lists. 

Content marketing offers

Content comes in different formats. We have something for you.

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MARKETING TO SUBSCRIPTION LISTS

We help you grow your subscribers' lists. We also design and send commercial message to your subscriber's list, using email marketing and/or your Facebook Messenger lists. Every message sent to a potential or current customer is designed to attract, educate and/or convert.

Content marketing offers

Content comes in different formats. We have something for you.

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DIGITAL ADVERTISING

We determine the most effective content for advertising campaigns and pair them with suitable digital distribution channels for your brand that will increase your brand's visibility to the right audience.

Content marketing offers

Content comes in different formats. We have something for you.

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CONTENT ANALYTICS

If you can't measure, you can't improve. We monitor and track the effectiveness of the different pieces of content on different channels in order to make it more relevant to your audience and drive the attainment of your goals.

Pair your content marketing with other services

Use an integrated approach to your content marketing by pairing it with other services.

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