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Search Engine Optimisation (SEO)

Imagine a world where your ideal customers effortlessly find your website. That's the magic of Search Engine Optimisation (SEO). Simply put, SEO is the practice of optimising your website and its content to rank higher in search engine results pages (SERPs) for relevant searches. This means when potential customers search for products or services you offer, your website appears at the top, driving more organic traffic and qualified leads to your business.

Search engine optimisation

Why is SEO important?

Ranking high on search engines is crucial for business success. Here's why SEO matters:

Increased Visibility:

Dominate search results for your target audience, putting your brand directly in front of potential customers actively searching for solutions you provide.


Enhanced Credibility:

High search engine rankings project authority and trust in your industry, making you a go-to resource for valuable information.

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Targeted Traffic:

Attract high-quality leads genuinely interested in your offerings, leading to better conversion rates and increased sales.


Organic Growth:

SEO delivers long-term, sustainable results, unlike paid advertising. Optimise your website once, and enjoy the benefits for years to come.


Experience The Value of SEO with Qallann Marketing Agency

At Qallann Marketing, we're passionate about empowering businesses with the unparalleled potential of SEO. We leverage a data-driven approach to develop customised SEO strategies that deliver:

Content Marketing

Develop high-quality, informative content that resonates with your audience and positions your brand as a thought leader in your niche.

On-Page Optimisation

Fine-tune your website's structure, content, and technical elements to enhance search engine understandability and user experience.

Ongoing Monitoring & Analysis

Continuously track your website's performance and adapt your SEO strategy based on data insights for optimal results.

Off-Page Optimisation

Build a strong online reputation through strategic link-building and brand mentions, boosting your website's authority.

By partnering with Qallann Marketing, you gain a team of SEO experts dedicated to catapulting your website to the top of search engine rankings. Let us help you unlock the immense value of SEO and watch your online presence surge and leave your competition in the dust. Ready to tap into the lead generation potential of SEO and attract a flood of qualified leads?

  • What is the goal of the Small Business Saturday Program?
    Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
  • What tools can I use for CXO?
    Many tools can be used for CXO, including: Customer Relationship Management (CRM) software Customer survey tools Website analytics tools Heatmap and user session recording tools A/B testing tools for website optimisation
  • What kind of support would Qallann give?
    We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
  • Will the business have to pay anything?
    We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
  • What are the requirements for the eligible partners?
    The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
  • Who can participate on behalf of the company?
    We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
  • How many times can you submit an entry?
    You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
  • When will you hear back from us?
    We will get in touch with the winning business within a month (or less) of the selection.
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