Work Desk

Digital Marketing Strategy

We help you figure out the best play for your brand in the online market.

 

Improve your marketing performance and gain competitive advantage.

 

Deliver value to your consumers through the integration of digital technology into your marketing processes. 

 

We will help you reimagine your marketing processes and tactics to help you achieve your brand's digital objectives.

What is digital marketing?


Digital marketing is the promotion of products, services or brands over the internet or using using electronic devices. This includes: - Social Media - Electronic billboards - Video - Apps - Digital television ...etc




Which advertising is best?


Some forms of advertising and media are thought to yield better advertising results than others. However, there is really no right answer to which advertising is best because several factors need to be considered. We say that it all depends on what your brand goals are and how much you can spend to get there. Whether it is print, radio, television, social media, email etc, you need to consider the ad types that will get your brand in front of the largest number of your target audience members and help you achieve your advertising goals.




Which advertising media is the most effective?


The choice of advertising media is a factor of where your audience can found. Understanding where your audience is and where they get their information is the major consideration here. Have a conversation with your media planner to determine the most effective media for your brand advertising. Sometimes, more than one media in your advertising campaigns may result in very successful campaigns with high returns on investment.




How does advertising affect consumer behaviour?


Advertising, done right, will typically evoke emotions and speak to your audience on a personal level. This can however only be achieved if you understand your consumer deeply. Once your consumer is exposed to your carefully crafted ad, it can stimulate interest in your product, service or brand, or gets them to take an action.




Why is a digital strategy important?


A digital strategy helps you reach your target audience more effectively, using the platforms they prefer to spend their time on. ... Plus, measuring every marketing tactic ensures a cost-effective strategy so you can create the capabilities to support your digital strategy and operations.




What is a digital marketing strategy?


This is a plan designed to help you promote your products, services and brands effectively. It is what guides your marketing to help you achieve your goals online.





Digital Strategy Pillars

Our digital strategies focus on the following key areas.

CONSUMER PERSONA

Understanding your consumers is the first step to creating a winning strategy. By deeply knowing them and understanding their values and pain-points, you can design marketing plans that speak directly to them and get them to take your desired actions.  

CONSUMER ENGAGEMENT STRATEGY

Engaging with your audience online has become an invaluable part of business processes. It offers insights as to your audience's expectations and experiences. With the right engagement strategy, you will ensure that your leads, visitors and online community can reach you with ease and give you feedback that you can action. 

MOBILE OPTIMISATION STRATEGY

With people consuming content on the go, it is becoming very important to optimise your site and content for mobile. This includes identifying the right mobile marketing channels, responsive design and mobile-first site optimisation best practices. 

SOCIAL MEDIA STRATEGY

We create robust plans to strengthen and grow your organic following on the different social media platforms. We help you identify the best content and platforms to get you to your social media goals. 

MARKETING AUTOMATION

New technologies and software are constantly being released, majority of which are integrable to the common business and sales applications. With the right marketing technology stack, different repetitive and cyclic processes in your marketing can be automated and personalised to deliver a high impact. 

CONTENT STRATEGY

A high-quality digital content strategy is critical for getting you more site traffic, positioning your brand as a thought leader, reinforcing social media presence and ranking for specific keywords. 

SEO STRATEGY

A good SEO strategy will help you improve your website. Your website will become search engine friendly and bring you organic traffic thereby increasing your visibility to leads and potential consumers. 

DIGITAL ADVERTISING

Determine the most effective advertising campaigns and digital channels for your brand that will increase your brand's visibility to the right audience. 

MEASURE & OPTIMISE

If you can't measure, you can't improve. Determine the right measures to monitor to track the effectiveness of your strategies that get you to your goals. 

© 2018-2020 by QALLANN MARKETING AGENCY.

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