Qallann Marketing Agency
DIGITAL MARKETING STRATEGY
We help you figure out the best play for your brand in the online market.
Improve your marketing performance and gain a competitive advantage.
Deliver value to your consumers through the integration of digital technology into your marketing processes.
We will help you reimagine your marketing processes and tactics to help you achieve your brand's digital objectives.
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What is the goal of the Small Business Saturday Program?Small Business Saturday is all about helping small brick and mortar shops or businesses make a big impact. Customers should nominate their favourite small business to win marketing support from us so that they increase their foot and online traffic.
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When is Small Business Saturday?30th November 2019
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What kind of support would Qallann give?We'd offer the winning business an integrated marketing strategy with hacks, tips and tricks to help them grow their business on a budget.
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Will the business have to pay anything?We will offer a free integrated marketing strategy. Should the business require a service that would require payment to external parties, for example a web hosting, then they would have to meet the cost of that. Qallann Marketing Agency will not incur any costs on behalf of the winning business.
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What are the requirements for the eligible partners?The eligible partner company needs to be a 51% Kenyan-run business and based in Nairobi. Aside from that, they need to be willing to send us certified copies (stamped with their official business stamp) of their certificate of incorporation as well as their CR12. We would also want to see a statement of their capabilities (services that they provide) as well as list of references or companies they have worked with in the past.
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Who can participate on behalf of the company?We invite nominations from people with favourite small businesses. It would be better if you spoke to the business owner and let them know that you have nominated them. We want to work with people who are willing to work with us!
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How many times can you submit an entry?You should only make one entry per business. Submitting entries more than once will not increase the chances of your favourite business winning.
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When will you hear back from us?We will get in touch with the winning business within a month (or less) of the selection.
Digital Strategy Pillars
Our digital strategies focus on the following key areas.
CONSUMER ENGAGEMENT STRATEGY
Engaging with your audience online has become an invaluable part of business processes. It offers insights as to your audience's expectations and experiences. With the right engagement strategy, you will ensure that your leads, visitors and online community can reach you with ease and give you feedback that you can action.
MARKETING AUTOMATION
New technologies and software are constantly being released, majority of which are integrable to the common business and sales applications. With the right marketing technology stack, different repetitive and cyclic processes in your marketing can be automated and personalised to deliver a high impact.
CONTENT STRATEGY
A high-quality digital content strategy is critical for getting you more site traffic, positioning your brand as a thought leader, reinforcing social media presence and ranking for specific keywords.
SEO STRATEGY
A good SEO strategy will help you improve your website. Your website will become search engine friendly and bring you organic traffic thereby increasing your visibility to leads and potential consumers.
DIGITAL ADVERTISING
Determine the most effective advertising campaigns and digital channels for your brand that will increase your brand's visibility to the right audience.
