Digital Media Planning & Buying

We place your brand ads in front of the right online audience so that you achieve your brand goals. 

Get your ads in front of your target market.

We take time to understand who your target audience is and then determine which media combinations would be the most effective for your brand to achieve its desired goals and objectives. Whether it is awareness or conversion campaigns, we have a solution for you.

What does advertising mean?


Advertising is a means of communication with the users of a product or service. Through advertisements, you can pass on influential or informative messages.




Which advertising is best?


Some forms of advertising and media are thought to yield better advertising results than others. However, there is really no right answer to which advertising is best because several factors need to be considered. We say that it all depends on what your brand goals are and how much you can spend to get there. Whether it is print, radio, television, social media, email etc, you need to consider the ad types that will get your brand in front of the largest number of your target audience members and help you achieve your advertising goals.




Which advertising media is the most effective?


The choice of advertising media is a factor of where your audience can found. Understanding where your audience is and where they get their information is the major consideration here. Have a conversation with our media planner to determine the most effective media for your brand advertising. Sometimes, more than one medium in your advertising campaigns may result in very successful campaigns with high returns on investment.




How does advertising affect consumer behaviour?


Advertising, done right, will typically evoke emotions and speak to your audience on a personal level. This can however only be acheived if you understand your consumer deeply. Once your consumer is exposed to your carefully crafted ad, it can stimulate interest in your product, service or brand, or get them to take an action.




Why is advertising important?


Advertising places your products and services in front of potential customers giving them information about it or influencing them to buy it. Through advertising, you can

  • raise awareness and provide education on different products, services or matters.
  • promote your product or service to attract new customers.
  • remind previous customers about your brand
  • show your potential customers what differentiates and sets your product or service apart from the competitors
  • build a well-known brand by keeping your brand a part of active conversations





Pair your media planning with other services.

Get the best returns on your ads by pairing it with one or more of our services.

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Turn your ideas into magic....

Reach your audience today. We have different digital ad options available to you in order to get your brand to the heights it should go

01

SEARCH ENGINE MARKETING (SEM)

SEM results in Search Engine Results Pages (SERPs) with Ad tags when you search for something online. We bid, on your behalf, for specific keywords so that your brand appears at the top of relevant pages when searchers search for these keywords.

  • Pay per click (CPC) - Only pay when your ad gets clicked on 

  • Cost per Mille (CPM) - Pay for every 1000 impressions of your ad

02

DISPLAY ADVERTISING

Display ads are ads that are usually displayed on 3rd party websites. These are clickable ads in the form of images, mobile, text, banners, pop-ups and video ads. 

03

SOCIAL MEDIA MARKETING

These are ads served to people on social media platforms. We place ads on: Facebook; Instagram; Twitter; LinkedIn; YouTube.

With social media ads, your can build and nurture communities, generate leads, increase event attendance, promote your website  and get conversions, promote app installations, promote foot traffic to your physical location, and much more.

04

NATIVE ADVERTISING

These are ads that don't look like typical ads but visually match the look and feel of the content formats of the sites they are placed on. These ads are often placed on social media feeds or as recommended content on other websites.

05

REMARKETING

These are ads that are presented or retargeted to people who have previously interacted with your website or mobile app. This kind of advertising is available on most social networks, Google and other partner websites. 

© 2018-2020 by QALLANN MARKETING AGENCY.

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