Qallann Marketing Agency

What does advertising mean?

Advertising is a means of communication with the users of a product or service. Through advertisements, you can pass on influential or informative messages.

Which advertising is best?

Some forms of advertising and media are thought to yield better advertising results than others. However, there is really no right answer to which advertising is best because several factors need to be considered. We say that it all depends on what your brand goals are and how much you can spend to get there. Whether it is print, radio, television, social media, email etc, you need to consider the ad types that will get your brand in front of the largest number of your target audience members and help you achieve your advertising goals.

Which advertising media is the most effective?

The choice of advertising media is a factor of where your audience can found. Understanding where your audience is and where they get their information is the major consideration here. Have a conversation with our media planner to determine the most effective media for your brand advertising. Sometimes, more than one medium in your advertising campaigns may result in very successful campaigns with high returns on investment.

How does advertising affect consumer behaviour?

Advertising, done right, will typically evoke emotions and speak to your audience on a personal level. This can however only be acheived if you understand your consumer deeply. Once your consumer is exposed to your carefully crafted ad, it can stimulate interest in your product, service or brand, or get them to take an action.

Why is advertising important?

Advertising places your products and services in front of potential customers giving them information about it or influencing them to buy it. Through advertising, you can

• raise awareness and provide education on different products, services or matters.
• promote your product or service to attract new customers.
• remind previous customers about your brand
• show your potential customers what differentiates and sets your product or service apart from the competitors
• build a well-known brand by keeping your brand a part of active conversations