Optimize your marketing to reach customers where they are

Updated: Nov 7, 2019

The mobile phone, unlike 15 years ago or so, has become one of the most important tools for business. When I was growing up, the mobile phone was a reserve for the elite few who could afford it. Today, mobile phones are almost a basic need. Your cellphone is the one thing you can’t leave your house with anymore. It tells you the time, it counts your steps in a day, it holds all your important contacts and appointments among other crucial activities for your business, leisure and day-to-day lives – it’s your personal assistant.

The mobile phone was designed for that individual on the go; the one pressed for time and looking for quick solutions. Globally, internet access through mobile devices is higher than through desktop devices. According to GSMA Intelligence (Q4 2018 AND January 2019), 91% of the Kenyan population have mobile subscriptions with 77% accessing the internet through mobile devices. Based on the stats, it is very clear that mobile is one of your best bets to reach a large population.

How then can you optimize your marketing to reach people on the devices they use the most?

- Build responsive websites

A responsive website, simply put, is one that automatically adjusts itself according to the device that a user is searching from. For example: From your mobile site, a visitor to your website would not have to copy your business phone number and dial it. Instead, they will just tap the number and it opens the dialer on their phones.

- Mobile SEO

These days, for you to rank better on search engines, your site has to be responsive. The user experience is everything and as such, search engines, like any other business, will want to return to clients relevant information when they search.

- Link Shortening

When sharing on a mobile device, the number of characters should always be consideration. Aside from being easier on the eye, the cost of marketing is reduced by shortening the characters you require to communicate your message and/or make it shareable.

- Quick links

As mentioned earlier, mobile devices tend to be used when people are on the go. They need to be able to scheme your page and find the info they are looking for very quickly.

- Mobile SEO

When it comes to search engine optimization (SEO) for your mobile site, consider looking at your site loading speed and optimize that. Sites that take long to load when people are pressed for time will not favour your business. Other factors to consider is the general user experience on your site as well as the content and content arrangement - optimize these for the mobile user.

For more tips and tricks on how to effectively scale these, reach out to us through our contact form www.qallann.com.

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