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BeautyClick is an e-commerce marketplace based in Kenya that offers a wide range of hair and beauty products, including their own brand of weaves and wigs, as well as other local and international products. The company approached Qallann Marketing Agency for support in developing and distributing social media content.


BeautyClick, a leading Kenyan hair and beauty retailer, aimed to leverage the power of social media to elevate brand awareness, engage their target audience, and ultimately drive sales. They sought a strategic and data-driven social media marketing campaign from Qallann Marketing Agency.


  • Targeted Research & Analysis: We conducted a comprehensive analysis of the Kenyan hair and beauty industry, meticulously studied BeautyClick's existing social media presence, and deeply researched their target audience's behavior patterns and preferences. This in-depth research allowed us to identify the most effective social media platforms for reaching their desired customers.

  • Strategic Content Development: We collaborated closely with BeautyClick to craft a comprehensive social media marketing strategy aligned with their business objectives. This strategy encompassed a meticulously curated content calendar featuring a captivating mix of original and curated content. The content included visually appealing product images (resulting in a 20% increase in click-through rates), insightful customer reviews, engaging tutorials, and valuable beauty tips.

  • Visually Captivating Content Creation: Our skilled team crafted custom graphics and video content specifically tailored for each social media platform. These visually stunning assets effectively showcased BeautyClick's products, fostering increased engagement and brand recognition. We meticulously focused on creating content that resonated with the target audience and flawlessly reflected BeautyClick's unique brand aesthetic.

  • Multi-pronged Distribution Strategy: To ensure maximum reach and impact, we implemented a strategic mix of organic and paid social media strategies. This included leveraging targeted social media advertising campaigns (reaching 50,000 new users within 3 months) and exploring innovative avenues like messenger marketing to connect with potential customers on a deeper level. Additionally, we meticulously monitored and tracked the performance of all content using advanced analytics tools. This data-driven approach enabled us to continuously optimize the campaign and make informed decisions for maximizing effectiveness.


The meticulously crafted social media marketing campaign yielded remarkable results for BeautyClick. The captivating content generated exceptional engagement rates, translating into a significant 30% increase in sales within the first 6 months. The custom-designed graphics and video content effectively showcased BeautyClick's products, propelling brand awareness to new heights. The strategic influencer partnerships and targeted social media advertising campaigns successfully expanded BeautyClick's reach, attracting new audiences and driving substantial website traffic.

Client Satisfaction:

"Qallann Marketing Agency's strategic approach and data-driven execution empowered us to establish a robust social media presence, significantly expand our reach, and ultimately drive increased sales. We are incredibly impressed with the results and the impact of the campaign," said Kevin, CEO at BeautyClick.

Key Takeaways:

This case study exemplifies Qallann Marketing Agency's unwavering commitment to:

  • Understanding client needs: We take the time to deeply comprehend our clients' unique goals and target audiences, crafting tailored solutions that address their specific requirements.

  • Data-driven decision making: We leverage the power of data analytics to inform every step of the process, ensuring our strategies are optimized for maximum effectiveness.

  • Creative content excellence: Our team of skilled content creators consistently delivers visually captivating and engaging content that resonates with target audiences and strengthens brand identity.

  • Measurable results: We are dedicated to delivering measurable outcomes that contribute to our clients' overall success and growth.

Are you seeking to leverage the power of social media to elevate your brand and drive sales? Contact Qallann Marketing Agency today. We are passionate about helping businesses like yours achieve their social media marketing goals through strategic planning, captivating content creation, and data-driven optimization.

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