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World Animal Protection

World Animal Protection is a global NGO with a mission to end animal cruelty and promote animal welfare worldwide. With its African regional office based in Nairobi, Kenya, the organisation aims to raise awareness and educate people about animal welfare issues.


World Animal Protection, a global leader in animal welfare, sought to equip individuals with the knowledge and skills to protect animals through a new online course. Qallann Marketing Agency was entrusted with the crucial task of launching this initiative, aiming to:

  • Generate awareness: Amplify the course and its message to a diverse audience.

  • Boost engagement: Foster active participation and learning through interactive elements.

  • Enhance accessibility: Ensure the course reaches a broad spectrum of animal welfare advocates across Africa.


Qallann crafted a comprehensive strategy, meticulously tailored to achieve these objectives:

  • Targeted Audience Research: In-depth research delved into the interests and online behavior of the target audience, encompassing veterinary professionals,farmers, animal welfare advocates, and animal lovers. This understanding informed the development of targeted messaging and communication channels.

  • Engaging Live Webinar: A captivating live-streamed webinar, accessible via Zoom, Facebook Live, and YouTube Live, served as the campaign's cornerstone.Presented by Qallann's staff, the webinar offered valuable insights and interactive Q&A sessions, fostering a sense of community and engagement.

  • Enhanced Explainer Videos: Existing explainer videos were meticulously edited to optimize the learning experience for course participants. The content was strategically adapted for various social media platforms like Facebook, Twitter, and YouTube, ensuring wider reach and accessibility.


The meticulously crafted campaign yielded remarkable outcomes:

  • High Viewership and Engagement: The live-streamed webinar attracted a significant audience, generating lively discussions and fostering a strong sense of community around animal welfare education.

  • Improved Learning Experience: The refined explainer videos proved instrumental in enhancing the course's effectiveness, providing clear and engaging content for participants.

  • Widespread Brand Awareness: Social media promotion effectively reached a vast audience of animal welfare enthusiasts across Africa, significantly increasing brand awareness for World Animal Protection and its educational initiatives.

Beyond the Numbers:

This project transcended mere metrics. By amplifying World Animal Protection's message and equipping individuals with the knowledge to protect animals, Qallann Marketing Agency played a pivotal role in empowering positive change. The successful launch of the online course empowers individuals to become advocates for animal welfare, ultimately contributing to a more compassionate and responsible world for all creatures.


"Qallann Marketing Agency's expertise and dedication were instrumental in the successful launch of our online course. The live webinar, enhanced explainer videos, and strategic social media promotion significantly increased awareness and engagement, empowering more individuals to become champions for animal welfare." - Dr. Judy, Disasters Manager, World Animal Protection

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