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World of Reports Africa

World of Reports Africa is an online marketplace for buying and selling reports covering Africa. By finding and organising an extensive and ever expanding list of websites, they are able to offer you quick access to thousands of relevant reports published by credible researchers.

Industry: Online Marketplace


Develop a user-friendly website that streamlines buying and selling reports focused on Africa, while ensuring discoverability through search engines.


  • Website Design & Development:

    • Enhanced User Experience: Redesigned the website on WordPress for a modern and intuitive interface, improving user navigation and search functionality.

    • Powerful Search Engine: Implemented a custom search engine powered by Google, enabling users to efficiently find relevant reports from a curated list of over 500 African websites. This reduced search time by 40% and increased relevant report discovery by 25%.

    • Seamless Marketplace: Built a secure and user-friendly marketplace allowing vetted sellers to easily list and sell their digital reports. This streamlined the process for both buyers and sellers, fostering a growing community of African report providers.

  • Graphic Design:

    • Created custom visuals and graphics that enhance the website's overall brand identity and user experience, making it visually appealing and informative.

  • Search Engine Optimisation (SEO):

    • Optimised the website for search engines using best practices in both technical SEO and content strategy. This included optimising page speed, meta descriptions, and keyword targeting, resulting in a 30% increase in organic website traffic within 6 months.


  • Increased website traffic and user engagement: The custom search engine and user-friendly marketplace have significantly improved user experience, leading to a 40% increase in website traffic and a 25% rise in average session duration.

  • Streamlined report buying and selling: The intuitive marketplace platform has simplified the process for both buyers and sellers, fostering a thriving online community for African reports. The number of active sellers has grown by 60% since the website launch.

  • Enhanced brand visibility: Effective SEO strategies have improved the website's ranking in search results for relevant keywords, increasing brand awareness and attracting new users interested in African insights.

Client Testimonial:

"We are incredibly impressed with the website Qallann Marketing Agency developed for World of Reports Africa. The custom search engine, user-friendly marketplace, and SEO expertise have significantly improved our platform's functionality, user experience, and visibility. We've seen a remarkable increase in website traffic, user engagement, and active sellers, and we're confident that this solution will continue to drive success for our business."

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