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Why Your Business Can't Ignore Digital Accessibility

A disabled woman accessing web content

Imagine walking into a shop but being unable to open the door. That’s what many people experience online when websites aren’t accessible. For millions, navigating the internet is a daunting challenge due to disabilities or impairments. Digital accessibility isn’t just a checkbox any more — it’s a necessary factor that can make or break your online presence. Digital content that isn’t accessible alienates potential customers, hindering their ability to engage meaningfully with your brand. Now, consider: is your website truly inclusive?

Have you ever considered if your website is accessible to everyone, regardless of their abilities?

  • Yes, we prioritise accessibility in our digital strategy.

  • No, we haven’t thought about it much.

  • We’re aware, but we’re not sure where to start.

Is your website designed for easy navigation, especially for users with screen readers or other assistive technologies?

  • Yes, we ensure our website is easy to navigate for everyone.

  • No, we haven’t specifically focused on this aspect.

  • We’re not sure; we need to look into it.

What is Digital Accessibility?

Digital accessibility refers to the practice of designing and developing digital content and technologies in a way that ensures they are usable and accessible to all people, regardless of their abilities or disabilities. It aims to remove barriers that might prevent individuals with disabilities from accessing, understanding, and interacting with websites, applications, and digital documents. At its core, digital accessibility means creating online content that can be easily navigated, understood, and interacted with by everyone, including people with disabilities.

In simpler terms, digital accessibility ensures that everyone, including people with disabilities such as visual, auditory, motor, or cognitive impairments, can perceive, understand, navigate, and interact with online content effectively. This inclusivity extends to various devices and technologies, from computers and smartphones to assistive technologies like screen readers, braille displays, and voice recognition software.

Digital accessibility involves adhering to guidelines and standards, such as the Web Content Accessibility Guidelines (WCAG), which provide specific recommendations for creating accessible digital content. These guidelines cover various aspects, including text alternatives for non-text content (such as images), keyboard accessibility, clear and simple language, and providing captions and transcripts for multimedia content.

In essence, digital accessibility ensures that the internet and digital technologies are a level playing field for everyone, promoting equal opportunities, social inclusion, and a seamless online experience for all users.

​Digital Accessibility: What It Is

​Digital Accessibility: What It Isn't

​Ensuring all users, regardless of abilities, can access and interact with your website and digital content.

A mere trend or optional feature that can be ignored without consequences.

​Creating a website that is compatible with assistive technologies, such as screen readers and voice commands.

Limited to visual aesthetics without considering usability for diverse users.

Adhering to web content accessibility guidelines (WCAG) for inclusive design.

Limited to basic design elements without considering user experience.

Providing alternatives like alt text for images and closed captions for videos to make content accessible.

Relying solely on visuals and multimedia, neglecting text-based accessibility.

Making navigation intuitive and straightforward, ensuring users can easily find and interact with content.

Overly complex website structures that confuse users, especially those with disabilities.

Regularly testing the website with various assistive technologies to identify and fix accessibility issues.

Assuming that digital accessibility is a one-time fix and doesn't require continuous attention.

Acknowledging diversity and valuing every user, regardless of their abilities.

Excluding certain user groups, inadvertently alienating potential customers.

Why does Digital Accessibility Matter?

Digital accessibility isn’t merely about compliance; it’s about humanity. It’s about acknowledging the diversity of your audience and ensuring everyone can interact seamlessly with your digital space. From the visually impaired to those with motor disabilities, your website should be a welcoming space for all. From intuitive navigation to descriptive text, accessibility enhances user experience, making your website usable by all visitors.

The Critical Need for Action:

Meeting user expectations isn't just a trend anymore – it's a necessity. Having a website that welcomes everyone isn't merely a checkbox; it's a fundamental requirement that reflects your brand's values. Digital accessibility isn't just about being inclusive; it's about showcasing your commitment to fairness and equality. Overlooking it doesn't just mean missing out on potential customers; it could hinder your growth and harm your brand's reputation. So, take a moment to ask yourself: can your business afford to alienate a portion of its audience? Embracing digital accessibility is more than a choice; it's a path to a stronger, more inclusive future for your brand.

Benefits of Digital Inclusivity:

  1. Expanded Audience Reach: A digitally inclusive website breaks down barriers, allowing people of all abilities to engage with your content. This expanded reach means reaching demographics you might not have tapped into before. Imagine the untapped potential of an audience that is empowered to explore your offerings without hindrance.

  2. Enhanced SEO Performance: Search engines love accessible websites. By adhering to accessibility guidelines, you naturally optimise your site for search engines. Alt text, descriptive headings, and semantic HTML not only make your content accessible but also enhance your SEO efforts, boosting your online visibility.

  3. Improved User Experience: Technical aspects like fast loading times, responsive design, and intuitive navigation are important to user experience. Accessibility features often coincide with these elements, resulting in a website that not only caters to diverse needs but also delights users with its smooth functionality.

  4. Boosted Reputation and Brand Loyalty: When users find a website accommodating their needs effortlessly, they’re more likely to become loyal customers. Word of mouth travels fast in the digital age, and a positive user experience can enhance your brand reputation, leading to increased customer loyalty and advocacy.

  5. Legal Compliance and Reduced Risks: With numerous countries enforcing digital accessibility laws, compliance isn't just ethical; it's imperative. A digitally inclusive website mitigates legal risks, ensuring you don’t face penalties or lawsuits due to non-compliance.

Does your website adhere to the latest web content accessibility guidelines (WCAG)?

  • Yes, we ensure our website complies with WCAG standards.

  • No, we're not familiar with WCAG guidelines.

  • We're aware but haven’t implemented them fully.

Have you tested your website's compatibility with various assistive technologies?

  • Yes, we regularly test our site with different assistive too

  • No, we haven’t conducted such tests yet.

  • We’ve done some testing, but there's room for improvement.


When it comes to your website's accessibility, it's important to remember that the digital world should be a welcoming space for everyone. By making your website accessible, you can contribute to a more inclusive digital landscape and watch your business thrive. If you're ready to transform your website and create a more accessible experience for all, let's talk! Contact Qallann Marketing Agency today to start the journey. Don't miss out on the opportunity to create a truly inclusive digital space for your brand.


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