Qallann Marketing Agency

Question 1

What is Search Engine Optimisation?

Answer

Search engine optimisation, often abbreviated to SEO, is a series of steps taken to make your content more discoverable on search engines. This content can be in the form of text like articles, copy on your website, or even images.

Question 2

What are search engines?

Answer

Search Engines are programs that allow you to search and locate information on the internet. Common examples of search engines include Google, Yahoo!, YouTube and MSN.

Question 3

How will SEO help my marketing?

Answer

There are well over 1 billion websites on the internet. More than 3 billion searches happen on Google alone per day. SEO will give your business visibility when people search online. SEO will also improve the quality and quantity of traffic to your website which could mean more sales. This traffic is organic; it excludes direct traffic or traffic from placement ads.

Question 4

Why is SEO important?

Answer

The people/users/searchers who type queries into search engines are actively searching for what you offer. Reaching these individuals means that you are fewer steps away from convincing them to buy your product or service than waiting for your ads and content to convert. Getting to the top of the first page of Google is a covetted spot by every website owner. SEO is a long term strategy to generate unpaid traffic to your website. By performing SEO to your site, you will grow your unpaid (organic) traffic of users who are actively searching for what you offer without purchase of placement ads.

Question 5

What is organic traffic?

Answer

Organic traffic refers to the visitors you get to your website resulting from unpaid search results. Opposite: Paid traffic - traffic generated by paid ads.

Question 6

What are keywords?

Answer

Keywords are the search queries that searchers enter into search engines. They can be words or phrases. Keywords usually define what your content is about.

Question 7

When do you use SEO?

Answer

SEO is a practice that we encourage whenever you are doing content marketing. Whether you are publishing content to your website pages or blog, posting images or posting videos on the internet, you should always optimise it to be discoverable on search engines.

Question 8

Where do you use SEO?

Answer

SEO can be done on website content/copy, blog pages, images, videos, URLs, titles, social media and other forms of content uploaded to the internet.

Question 9

How long does it take before I start seeing my SEO results?

Answer

The results of SEO efforts grow over time. It can take roughly 4-6 months before you start seeing results. Remember, just as you are working on your SEO, your competitors may be doing the same. For that reason, it requires continued understanding of how your customers search and continual optimisation of your content.

Question 10

What is On-Page SEO and Off-Page SEO.

Answer

On-Page SEO: This refers to SEO that is done to your website. It involves optimisation of images, written and video content, metatags and other website elements. Off-Page SEO: This refers to SEO that is done to drive traffic to your website. This can be awareness and referall traffic through social media, and other external links to your site.

Question 11

How can I get SEO results faster?

Answer

If you are not able to wait for 4 months to a year to get SEO results, you may want to consider paid placement of your site on search engines. This is Search Engine Marketing (SEM). Check out our project page for more information. NOTE: Bending or breaking rules to quicky reap the benefits of SEO can get your site penalized or even banned.