Search engine optimisation

Search Engine Optimisation (SEO)

SEO is all about generating leads and sales through great content and a well-designed website.

We make you discoverable so that searchers find you.

Purchase intents, these days, often begin with an internet search. The information or content on the internet is then filtered based on the search terms entered and search results are returned. 

 

How often do you click results beyond the second page of search engines?

Search Engine Optimisation (SEO) is the process of growing organic traffic to your site. This is achieved by making your site more visible to searchers and better "understood" by search engines.

What is Search Engine Optimisation?


Search engine optimisation, often abbreviated to SEO, is a series of steps taken to make your content more discoverable on search engines. This content can be in the form of text like articles, copy on your website, or even images.




What are search engines?


Search Engines are programs that allow you to search and locate information on the internet. Common examples of search engines include Google, Yahoo!, YouTube and MSN.




How will SEO help my marketing?


There are well over 1 billion websites on the internet. More than 3 billion searches happen on Google alone per day. SEO will give your business visibility when people search online. SEO will also improve the quality and quantity of traffic to your website which could mean more sales. This traffic is organic; it excludes direct traffic or traffic from placement ads.




Why is SEO important?


The people/users/searchers who type queries into search engines are actively searching for what you offer. Reaching these individuals means that you are fewer steps away from convincing them to buy your product or service than waiting for your ads and content to convert. Getting to the top of the first page of Google is a covetted spot by every website owner. SEO is a long term strategy to generate unpaid traffic to your website. By performing SEO to your site, you will grow your unpaid (organic) traffic of users who are actively searching for what you offer without purchase of placement ads.




What is organic traffic?


Organic traffic refers to the visitors you get to your website resulting from unpaid search results. Opposite: Paid traffic - traffic generated by paid ads.




What are keywords?


Keywords are the search queries that searchers enter into search engines. They can be words or phrases. Keywords usually define what your content is about.




When do you use SEO?


SEO is a practice that we encourage whenever you are doing content marketing. Whether you are publishing content to your website pages or blog, posting images or posting videos on the internet, you should always optimise it to be discoverable on search engines.




Where do you use SEO?


SEO can be done on website content/copy, blog pages, images, videos, URLs, titles, social media and other forms of content uploaded to the internet.




How long does it take before I start seeing my SEO results?


The results of SEO efforts grow over time. It can take roughly 4-6 months before you start seeing results. Remember, just as you are working on your SEO, your competitors may be doing the same. For that reason, it requires continued understanding of how your customers search and continual optimisation of your content.




What is On-Page SEO and Off-Page SEO.


On-Page SEO: This refers to SEO that is done to your website. It involves optimisation of images, written and video content, metatags and other website elements. Off-Page SEO: This refers to SEO that is done to drive traffic to your website. This can be awareness and referall traffic through social media, and other external links to your site.




How can I get SEO results faster?


If you are not able to wait for 4 months to a year to get SEO results, you may want to consider paid placement of your site on search engines. This is Search Engine Marketing (SEM). Check out our project page for more information. NOTE: Bending or breaking rules to quicky reap the benefits of SEO can get your site penalized or even banned.





Be more visible today

Deliver relevant results to searchers on the first page of search engines.

01

SEO STRATEGY

We will build you an effective on-page and off-page SEO strategy to improve your search engine ranking.

02

ON-PAGE SEO

We will optimise your website to rank better on search engines through

  • content marketing

  • keyword optimisation

  • page speed optimisation

  • mobile optimisation and more

03

TECHNICAL SEO AUDIT

Find out where you are and the actionable steps you can take to optimise your page.

© 2018-2020 by QALLANN MARKETING AGENCY.

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