Updated: Nov 7, 2019
We have now moved away from the internet age to the data age. Business are and should be collecting as much data as they can to elevate their consumers' experiences through personalization. Unless consumers have taken intentional measures to reduce their digital footprint effects, whenever one searches for something online, they find that they start getting similar info in their feeds. Companies are collecting data to bring relevant marketing information to their forefront.
As a company, it is important to make sure that all the data you collect is put into intentional use of growing your business. Data should not only come in the form of cookie tracking or consumer subscriptions - it doesn't have to be a cash or tech-intensive process. Companies get feedback that, more often than not, they never make use of, for example complaints, feedback from walk -in consumers to a front desk office etc. The need for data to be recorded should be communicated to all employees, particularly for FMCGs and Service Industries. The company should also provide avenues for their consumers to give them feedback
For example. in the case of restaurant: you need to be aware of trends. It is not enough to just sum up your sales at the end of the day and decide on whether it was a good sales day or not. Trend which dishes do well in which seasons, trend the feedback on specific dishes, trend which servers have the most sales, which cooks have the greatest reviews, your complaints by season or location...trend, trend, trend! You never know what the data will show. It is only from this that you will know which areas of your business are the most important areas to focus on in order to take your business to the next level.
Need help with business intelligence and data analytics? Contact Qallann Media and Digital Marketing Agency.