The thin line between stalking and personalized marketing

Updated: Nov 7, 2019

We all know how personalization is more and more critical for marketing these days. To be able to achieve this, many companies use cookies and collect consumer personal information.

According to KPMG, 55% of consumers globally said they opted out of making online purchases because of privacy concerns. This is more than half! Also, in a bid to control the data collected on them, many consumers, particularly younger ones, are clearing or disabling their cookies as well as deleting their browser history.

Most consumers would prefer that their personal information is not sold to third parties. Additionally, they do not appreciate unwanted marketing and they expect those collecting their data to have a secure system for data storage.

As a company embracing the benefits of personalization, it is important to consider putting data privacy policies in place to reassure your consumers that you are not ‘stalking’ them, and that their data is safe with you. How would you do this? Transparency.

1. Share with consumers your data collection and privacy guidelines.

2. Reassure your consumers that their data is safe, and that they can access the information you have on them at their request.

Need help implementing #GDPR. Contact Qallann Media and Digital Marketing Agency.

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