Updated: Apr 27
Social media is a great tool for marketing because a huge percentage of the population and/or people using the internet are active social media users. This means that the likelihood of your target customer interacting with your brand on social media is high if you have social media pages.
In order to slay on social media marketing, this is the strategy you need to take:
1: Define your customer or target audience:
Understanding who your customer is usually the first thing you need to know before executing any marketing strategy. Ask yourself: Who are you selling to? Are they online? What do they search for online? What do they normally buy online?These are only some of the questions you need to answer before going forward. Use our buyer persona toolkit to define your target audience.
2: Which platform is your audience on:
After you know who you are selling to, you need to know where to find them. Are they on Pinterest, Snapchat, Facebook, Twitter, Instagram?
3: What kind of content will be of value to them:
Your content should be something that interests your audience and makes them want to stop and interact with it. It should add value to their lives for them to want to zero in on it. Create a content strategy with themes that are of value to the demographic of your target audience on the platforms they are on.
4: Measure your marketing activities:
Don't just post content for the sake of posting content. Be intentional. Let your content help you achieve your business goals. What kind of content helps you educate your audience on your products and service, create awareness, generate leads or increase sales. Dig deeper into your metrics. Don't be distracted by vanity metrics. If certain content types or themes are not working, change your approach.
5: Benchmark yourself against the competition:
Find out what your competition is doing and saying. Be both proactive and reactive. Carry out social listening. Don't just hope for the best. Always be a step or steps ahead of your competition whenever you can.
6: Conversations and community:
When all is said and done, you need to retain your audiences' attention. Through conversations, you can humanize your brand and create a community of advocates. Advocates of your brands and volunteer ambassadors.