Updated: Dec 3, 2020
Social media is a great tool for marketing. This is because a large percentage of the population who use the internet are active social media users. This means that the likelihood of your target customer interacting with your brand on social media is high if you have social media pages.
These are the 6 success factors for social media.
1: Define your customer or target audience:
Understanding who your customer is usually the first thing you need to know before executing any marketing strategy. Ask yourself: Who are you selling to? How do they get information? These are only some of the questions you need to answer before going forward.
2: Which platform is your audience on:
After you know who you are selling to, you need to know where to find them. Are they on Pinterest, Snapchat, Facebook, Twitter, Instagram? You don't need to be everywhere. Only be where your target audience is.
3: What kind of content they value:
Your content should comprise of things that interest your audience and make them want to stop and engage with it. Good content adds value to their lives and helps you achieve your marketing goals. Create a content plan for the platforms that your target audience is on.
Different types of content work on different platforms. The content you create should fit the platform you are sharing on.
4: Measure your marketing activities:
Don't just post content for the sake of posting content. Be intentional. Let your content help you achieve your business goals. What kind of content helps you educate your audience on your products and service, create awareness, generate leads or increase sales. Dig deeper into your metrics. Don't be distracted by vanity metrics. If certain content types or themes are not working, change your approach.
5: Benchmark yourself against the competition:
Find out what your competition is doing and saying. Be both proactive and reactive. Carry out social listening. Don't just hope for the best. Always be a step or steps ahead of your competition whenever you can.
6: Conversations and community:
When all is said and done, you need to maintain your audiences' attention. Through conversations, you can humanise your brand and create a community of advocates.- advocates of your brands and volunteer ambassadors.