Updated: Nov 2, 2019
All relationships need work and effort. Brands connecting with their audience are no exception.
Let's start with some context here....
As human beings, we tend to like different qualities in the different people we spend time with. For example, you have that friend that you can tell your deepest, darkest secret, another that you'd do business with, and another that you'd call when all the chips are down. Depending on their qualities, you'd consider some closer friends than others, and others mere acquaintances. Based on that, it becomes quite obvious that you would choose to hang out more with your close friends than you would any others.
Consumers, true to their human nature, also prefer to connect with the brands that they can relate to. Connecting to your audience simply requires you to humanise your brand. Social media has paved the way for brands to do this easily; business-to-humans (B2H) marketing.
If your brand was a person, what kind of person would they be? Would they be a fun-loving person? Would they be funny? Would they be trendy? Would they be very professional or serious?
Now, think about your target audience and the offering that your brand is giving. Are the brand qualities you mentioned the vibe that your brand gives off? How do you build that emotional connection between your fans and your product or service so that they remain loyal to your brand?
Whether you are a seasoned brand or a budding brand, don’t just hope for the best.
Be intentional about who your brand is and whom you want to connect with.
At Qallann Marketing Agency, we have the tools to help you build a brand persona that connects with your audience and helps you drive up your brand equity. Contact us now.