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The Business of Doing Good: How Cause Marketing Can Benefit Your Brand and the World

Updated: Jan 15, 2023

In today's socially conscious world, consumers are increasingly looking for brands that align with their values and positively impact the world. One way for businesses to showcase their commitment to making a difference is through cause marketing, also known as corporate social responsibility (CSR).

How important is it for a brand you support to have a positive impact on the environment and on society?

  • 0%I only support brands with a good cause

  • 0%I try as much as I can to support brands with a good cause

  • 0%I'm indifferent about supporting brands with a cause

  • 0%I rarely support brands with a cause

What is cause marketing?

Cause marketing involves partnering with non-profit organisations or causes to promote a social or environmental message. By aligning with a cause and showcasing their involvement, businesses can:

  1. differentiate themselves from competitors,

  2. build customer loyalty, and

  3. make a positive impact in the world.

In this blog post, we'll delve into the benefits of cause marketing and how it can help your brand do good and grow at the same time.

Does cause marketing matter to the East African consumer?

Cause marketing can take many forms, from a company donating a portion of sales to a specific cause, to hosting a fundraising event or campaign. It can also involve incorporating a social or environmental message into a company's marketing and advertising efforts.

But cause marketing isn't just about doing good - it's also a great way for businesses to grow their brand and connect with their audience on a deeper level. By aligning with a cause that aligns with your brand values and mission, you can differentiate yourself from competitors and show customers that you are committed to making a positive impact in the world.

So, how can marketers leverage cause marketing to grow their brand?

Here are a few tips to get you started:

1. Choose a cause that aligns with your brand values and mission.

This will help ensure that your cause marketing efforts are authentic and genuine, rather than feeling like a superficial marketing ploy.

2. Be transparent about your involvement with the cause.

Consumers today expect brands to be open and honest about their efforts to make a positive impact. Be sure to clearly communicate your involvement with the cause and the impact you are making.

3. Use social media and other digital channels to promote your cause marketing efforts.

Social media and other digital channels are a great way to reach and engage with your audience, and can help amplify your message to a broader audience.

4. Consider incorporating cause marketing into your overall marketing strategy.

Your overall marketing strategy can involve everything from using cause-related messaging in your advertising campaigns to hosting events or fundraisers to support the cause.


Overall, cause marketing can be a powerful tool for businesses looking to grow their brand and make a positive impact on the world. By aligning with a cause that aligns with your values and mission, being transparent about your involvement, and incorporating cause marketing into your overall marketing strategy, you can leverage the power of cause marketing to grow your brand and make a difference.


World CSR Day is an annual event celebrated on the 18th of February, and it's the perfect opportunity for companies to show their commitment to social and environmental causes.

But let's face it, it's not just about one day of the year, it's about being consistently aware of the marketing opportunities that align with your values and mission. That's why we urge you to subscribe to our public events and social media events calendar. By doing so, you'll be the first to know about upcoming events and campaigns that align with your cause marketing efforts. Trust us, it's a small step that will pay off big time. Don't miss out on the chance to stand out and make a difference, subscribe to our calendar now and let's do some good together.


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