We live in a digital world where visual content has become very important. We have multiple screens with an abundance of content - images and videos. For businesses, the digital space has become key, from e-commerce stores to websites and social media, the demand for good brand and product imagery is growing exponentially. This is in addition to traditional media from billboards, magazines to newspapers.
Say, what do you think of when you encounter a Nike image or a KFC image? How does it make you feel? Now think of your own product, if at all you have images of your product?
Conduct an anonymous survey by sharing an image of your product. Ask people around you what they think and feel about your product after viewing the image.
How your product physically looks and how images of your product look affect public perception of your brand. Is that something you want to leave to chance, I bet not.
It is becoming increasingly important to illicit a positive initial visual reaction to you product. If you are still not convinced, here are a few more reasons why good product photography is important for your brand and business:
1. It showcases the value of your product
We all know good product photography starts from a well designed product. So before you even venture to start taking photos, make sure the design of your product is well done.
Good design and photography can influence whether people consider your product to cheap or expensive. It may even influence how much they are willing to pay for it.
Here’s an example, which product do you think is more expensive?
Can you tell that both are images of the same watch?
2. It gives your brand professionalism
So you want your product to be taken seriously amongst its competitors? Present your product to the public they way you want them to perceive it. If you want to be perceived as a professional brand with a product worth buying, you should share photos that enhance that perception. You want to let your market know that you are extremely competent and that they can trust you or your products.
3. It levels up your marketing
When you are designing your marketing material, you need good product photography to match the copy and tell your story. Be it a billboard, a poster or social media posts, people are more likely to look and retain information that’s accompanied by an image. Make sure your product image stands out and ignites a desire to purchase.
4. It peaks people's interests and raises product awareness
They say that a picture speaks a thousand words. Good product photography can do just that for you - it captures the best features of a product. Showing off these features through great imagery means that your potential client can understand your product even before they interact directly with it. Through good imagery, you can already build volunteer ambassadors before trial. You'll have people saying: “I’ve just seen an interesting product that I’d like to try.”
5. It enhances sales
So you’ve presented your product to your market telling them how great it is and that they should purchase it. Is that enough to convert them to buyers? If your audience sees your product on a billboard or on social media platforms, will they want to try it out? Let your photography speak to them and give them some F.O.M.O. (fear of missing out). Let them feel like they must have it.
6. It drives engagement
Good photography drives engagement on social media and other digital channels. It stops people as they scroll because they want to engage with your photo. If the photo speaks to them, they may even take another action by sharing it.
If you want to connect with your audience, you have to make sure your posts have good photos and videos of your product so they are more likely to engage with your business.
Investing in product photography is not easy because professional photography may be costly. However, you need to get value for your investment. Think of your product photography from as value-generating investment rather than an expense. Here are a few tips to help you out:
Cheap can be expensive. Get a pro photographer who understands what they are doing. Do a bit of background check on the photographer you want to engage. Look at their website, social pages and/or portfolio of work to get an overview of what they can do. If you can get reviews from other customers who have worked with them before, even better! You don’t want to do the same shoot twice so be intentional.
Determine the file formats and dimensions of photos that you wish to have. You can base this on where you want the different photos to be used or featured. If you're still not sure, ask your photographer to make recommendations for you based on your needs.
Find out what the photographer's process is before you embark on a shoot. This will help you understand what to expect as well as the costs and resources involved.
Once you settle on the photographer and are down to the photo shoot, try to get multiple images and angles of the same styling. You can use these images on different platforms in different formats.