Updated: Nov 7, 2019
Starting your own business is a major achievement. Since your goal is to make money in the end, the next logical step is to put your business on the map. This is achieved through marketing activities.
1. Assuming that you know what your consumers want and need.
Your assumptions on what you offer your consumers vs. what they need and want, on occasion, may be right. As a key decision-maker in your marketing activities, always remember to take a step back and look at things from the outside in. Test your prices, offers, ideas etc to gauge the acceptance. Do your research and understand what your market wants and needs. Take #intentional and calculated steps towards your marketing activities, eliminate the guesswork.
2. Unfocused marketing efforts
Don't try and reach every demographic on all platforms. Know your product and service positioning and the profile of consumer you are targeting. Find out the best way to reach your target audience, be where they are, and communicate to them in a way that resonates with them.
3. Absence of a consumer journey map
The consumer experience is becoming a large conversation area in the world of marketing. Customer service is an area that is really lacking in most industries in Kenya, and possibly in the better part Africa. Provide avenues for your consumers to reach you to express their satisfaction and dissatisfaction. Implement the right metrics to listen to your consumers voice throughout their interactions with your products or services. Understand what each metric means and how it feeds back to your consumer journey and consequently the impact it has on the consumer experience.
Mistakes are inevitable in all situations. Always remember to review your activities and learn from what went well and what didn't. This will make the processes and solutions richer.
Our goal is to provide you with direction; intentional marketing efforts that will grow our business. Reach out to us on www.qallann.com.