Marketing strategies for start-ups

Updated: Nov 7, 2019

So you have just started up your business or are considering starting one - congratulations either way. It is an exciting journey but not a very easy one.

Your main goal, is to reach your potential consumer and get them to buy your product or service; to put yourself on the map to generate leads and consequent conversions.

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does"

Stuart H Britt

How do you go about making your business known to potential clients? Marketing. You need to implement the right marketing strategies. Here are some affordable strategies that can help you get started:

Think internet - The worldwide web has global reach at minimal cost.

Internet usage is on the rise in Africa. In fact, the number of internet users in Kenya alone were up 35% in the year 2018, while the number of social media users were up 15%. That makes the internet our main strategy implementation platform suggestion:

1. Build a website

A website is a very important part of your business strategy as it does a lot of the heavy lifting. It gives your business credibility and lets you tell your entire story in a creative and compelling way. Check out our blog-post on the importance of a website.

2. Post on social media

Create business pages on social media. Be careful however, not to create accounts across just any platform. Stick to the platforms where your target audience is.

3. Use email marketing

Email marketing, when done well, is a very affordable way to communicate changes and promote your business. With the right emailing frequency and a catchy subject, you will be able to keep your brand at the top of your audience's mind.

4. Write a blog

A blog can generate a lot of leads when your content gives value to your readers. Strong blog content positions your brand as an authority in the subject matter and increases your ranking on search engines.

Finally, "If you can't measure it, you can't improve it".

5. Set goals

As a you try out different marketing strategies, do not forget to track your performance. This is the only way you can find out which strategy works best for your business and which strategies to drop.


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